Ruth Kusemiju walks through five steps for building a social media strategy: set clear goals, identify your target audience, understand what influences their decisions, figure out where they spend time online, and pick the platforms they actually use.
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Hi, it's good to be back again, and today I'm going to be talking about the 5 strategies for you social media experts. Now, social media gives you incredible opportunities to meet people, to connect with them for mutual career and business benefits. But at the same time, it can be a little overwhelming because sometimes how do you choose between the top sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, and the upcoming ones there like Bing and so on. Let me suggest to you 5 strategies that you could use. Now you need to set aside or need to know what you want to accomplish career-wise by engaging with social media platforms. So you need to begin with the end in mind, and you could use this to make your brand more visible. Using this, you could attract more new clients or customers. With this, you could provide customer support and questions and answers. You could even drive more sales online and offline. You could also even encourage your fans to to leave testimonials and reviews of your different products and services. Now that's one strategy. Now another thing you could do is that the people that you want to know, that is your target market, right? You need to know how old they are, the age range. You need to know what kind of people they are, males or females. You need to know where they are located in the world and their education, their lifestyle, the level of income, and their interests. All this is another strategy you could use using social media. Now the third strategy would be that the people you want to know you. Now this way, you need to know what your target market needs. You need to know what influences their decision. You need to know how they relate to your business or your brand in the real world, because if you don't know this, there's no way you can, you can actually to have a product or a service that would suit their needs. Another strategy that you can use is, um, you need to know whether these people, this your target market, are online or offline. So you have to figure that out. You need to know where to reach them, what marketing campaigns you have to use, whether it's going to be more of offline or more online. And the last strategy is that if they are online, what social media platforms are they online? Are they on Facebook? Are they Are they on LinkedIn, Pinterest, and so on? So with this knowledge, you— if you don't have this knowledge, you're just playing. It's not like there's anything wrong in playing on social media. It's cool. But with these 5 points I've listed out to you, you can focus your social media strategy. Because when you know what you want to achieve and where your audience is, your involvement with these social media sites can start to yield real benefits for your career. And I'm not just saying I'm not saying this because I have to say this. I'm telling you that from experience, that knowing where your target market is on the social media, you would know how to concentrate your efforts from where and from where. And so until next time, I'm gonna see you guys again for more things I learned or I'm learning on social media. And don't forget to follow me at @rcushionwidjo. That's my Twitter handle. Or you could subscribe to my blog, ruthcushionwidjo.com, and I know you're gonna love it and you're gonna learn so much more. So have fun, guys, and I hope to see you again next week. Me too. Bye. Cheers.
