This content was created by Ruth Kusemiju. This content was uploaded by Ruth Kusemiju. This is a YouTube video titled "Get Traffic, Leads And Customers With LinkedIn" (published 2013-11-21). It’s a solo LinkedIn-show–style presentation by Ruth Kusemiju offering practical marketing advice on using LinkedIn to drive traffic and generate leads — optimizing your profile, sharing valuable updates and tips, networking in groups, using targeted (non‑overbearing) messaging, and maintaining regular participation.
Chapters
Hi everyone, it's good to be back here. Now it's time for you to spread the gospel of your business mission by serving as a vehicle for positive and rich marketing messages about you, about your business. Whether you're a startup company or Fortune 500 company, my message to you today is that it's time to start using LinkedIn. Hi there, I'm Ruth and welcome to my LinkedIn show on how to drive tons of traffic to your business and get a targeted prospects list. So how do we start? You start by marketing yourself on LinkedIn. Did you know that you are your biggest advocate? And sometimes that your network connections on LinkedIn are instrumental— point taken— in helping you grow, but much of your marketing happens when you are hardly involved. Now, how's that possible? You know that your LinkedIn profile is read and judged by the community at large. So what you need to do, you need to create a lasting impression kind profile that when your viewers read this profile, they're actually swept off their feet, that they are dying to pick up the phone, give you a call, or shoot you an email for your help. One thing I learned in using LinkedIn is that one of the most effective ways actually in marketing on LinkedIn is that when, when you're marketing to your targeted prospects, you make it— they shouldn't even realize that you're marketing into them. Because the power of a business networking site like LinkedIn, with the internet and the millions of members, it just opens you up to accomplishing your goals worldwide. And so when communicating with your connections on LinkedIn, don't be overbearing, but let your message sink in deep. So what's my point in it all? What I'm trying to say, I'm trying to stress out the importance of updates. Do that when appropriate. Also, you need to share information You need to share tips, you need to share value, you need to share skills, knowledge at all times. You need to mastermind with groups that help you reach your target audience or list. You need to ask the right questions to specific people rather than shouting to the whole world. And last but not least, participation. Be all in there, all out at regular and constant basis, or rather regular and constant times. So that's all, my friends, and I'll see you again next time, or next week, for more amazing Smiling teacher. Have fun!
