Ruth Kusemiju explains when to use LinkedIn company pages versus showcase pages. Company pages work for white papers, ebooks, and case studies, while showcase pages suit industry articles and how-to content. Posts with links boost follower engagement on both.
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Hi guys and welcome. Social Media Boss Lady here, and today for all my LinkedIn connections and for those of you who ever will see this video wherever it pops up, I do have a quick tip for you. Now this is because I've noticed something about what companies do on LinkedIn purely with their company pages. And then, then I decided to do, um, just a little video just to, um, explain the relevance of your company pages and then your showcase pages. Okay. So basically with the LinkedIn company pages and the LinkedIn showcase pages, you can deliver relevant content across to your audience either using your company company pages or using the showcase pages. Now the difference between the two is that, well, the company pages are basically where you can catch the eye of prospective customers and build relationships with existing customers by featuring relevant content. Now your showcase pages serve the same purpose, but for specific business lines or specific business products or initiatives within your company. Okay, so that's the difference between the two— company pages and the showcase pages. Okay, so, um, the showcase pages, uh, basically the company pages can be all about your organization both internally and externally, and while your showcase pages can be specific to a particular product or service that your company offers. Now I'm just going to give you a short overview of different things that you can share on your company pages or on your showcase pages. Things like you could share links to your latest and greatest white papers if you write any white papers. You could also share ebooks, you could share case studies, you could share industry articles. You could share helpful how-to content, and you could also share bright visuals because basically now visuals is the new headline. Statistics actually shows that company updates usually con— company updates that contain links can have up to 45% increase in follower engagement than updates with no links at all. So just giving you a short overview of things you can share. On your company updates. And that's all for today. Social Media Boss Lady signing out. Have a great day, guys. Bye!
