Ruth Kusemiju compares social media management to party planning: invite the right guests, keep everything updated, and stay invisible while it runs smoothly. The core job is distributing content, building followers, managing reputation, and handling customer service. Local businesses need these managers because social media is cheap marketing.
Chapters
Hi there, I'm going to be talking to you today about social media. Now social media involves social networking sites like Facebook, Twitter, involves blogs, video, podcasting, customer reviews, social bookmarking like Digg, Delicious, StumbleUpon, message boards, wikis, and forums. Now one thing you need to know, marketing a business with social media is like meeting people at a party, and guess what? I'm the party planner. I enjoy I ensure everyone on the guest list is invited, that it's the right kind of people to buy the service and the product. Then I get the information out, and that means that I ensure that— you ensure that your profile is updated, your business and your customers are updated, basically getting out the spam. Then I support the list in making choices and coordinate the logistics on behalf of the host of the party. My mumbo jumbo here means that when you're promoting your business, you need to create links to your blog post and also link to your clients. Then I also make sure that the party is going smoothly so that the host can relax and look good with the guests. And lastly, I learned to be invisible. Now, social media managing is basically reputation management. You keep the social profiles of your clients freshly updated. You have a customer service front line of defense. Now, one thing you need to What's it about social media manager, right? A social media manager distributes content for maximum visibility. You build an active following. You're basically the digital translator. You are the eyes and ears of your clients online. You are also the eyes and the ears to the community. So you might be wondering, why should I be a social media manager? Well, local businesses right now are jumping into social media as a cost-effective way to get started marketing online. Because you know this, and you know these businesses, and you buy from them every day, and they basically need your help. So social media management is part of the fabric of everyday life. Now, if you want tips on how to get started online as a social media manager, now remember that who you are is by your Google results, right? So one, you need to create a solid and positive presence online. You need to get traffic to your website or your blog. You need to get your clients and you need to get paid. And your network basically is your foundation. To be a social media manager, if you are not social, as in you hate social media, it won't work for you. You would hate it because being social means talking to a lot of people. So set up your website and your blog with WordPress, set up your social media accounts, your Facebook account, your Twitter account, your LinkedIn account, and your YouTube account, and get ready to roll with social media management. Have fun today and I'll see you around. Bye!
