Ruth Kusemiju shares how entrepreneurs and consultants can reach corporate decision-makers. She identifies the main problem: decision-makers are hard to contact. Her two core tactics are to crack the corporate code and stop sounding like a salesperson.
Chapters
Hi guys, Social Media Boss Lady here, and today I'm going to be talking to you something a little bit which I haven't done in a while, though it's part of my forte really. But it's about selling, and I think I decided to digress a bit for my LinkedIn followers and talk to you a little bit about trying to sell to big companies. Okay, because something I've realized actually Moving on is that, um, selling, it's really getting tough now, especially selling to big companies. It can be really tough, especially if you are an individual or just a small-scale or medium-sized business and you're trying to sell to big companies. The fact is that sometimes it's so difficult to reach these large decision makers. Either it's their names are being kept secretly, or you're trying to call them and the numbers are almost going into voicemail. So sometimes it's a little little bit tough, especially when you're trying to reach them. And then, um, so you, um, want to ask yourself that, are you like ready to— like, so you ask yourself, how do I get my foot in the door to these big corporate decision makers? How do I work with them, whether it's even by a department or by a unit or whatever it is? And even if, yes, you're at a point in your business that you're not ready to work with these large corporations, how do you even as an individual work with even just larger— how do you penetrate larger firms that they are just currently— that, but basically, how do you penetrate larger firms that a little bit bigger than what you're working with? So there are so many strategies that you could do. I'm not going to tell you all in this video, if not that you would all sleep. So let's do it this way. Way. So the fact is that as a salesperson, as a marketing person, as a consultant, you need to rework your strategy of trying to get your foot in the door to these big corporations. And how do you do that? Because basically the fact is that the sales environment is changing. Different things are changing. New inventions have been coming up decision makers are tending now towards technology, and so many sporadic changes are happening all at the same time. And if you are not in the loop, you'd be left out. So first and foremost, there are just two things I'm just going to spill out to you here, and then maybe my later videos I would, I would take these two things one by one and then explain to you how best to go about it. So the first thing is that first of all, you need to crack the corporate code. Yes. And then the second thing that you need to do is that you need to stop sounding like a salesperson when you're talking to the decision makers. Stop sounding like a salesperson. So that's just the two. Tomorrow, probably, I would definitely break down each one of the steps on how you can put your— get your foot in the door with the corporate decision decision makers. And that's all for today, folks. All right, so I'll see you tomorrow. Social media boss lady signing out, and have a great evening. Bye!
