Ruth Kusemiju relaunches her training series with a lesson on selling: stop pitching your product and start asking about the prospect's goals and obstacles. Real selling is a conversation where you help them move from point A to point B.
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Seriously, all right, okay. Hi guys, this is Social Media Boss Lady Ruth here, and it's good to be back again. I have to say, I have missed, missed doing these videos, training and teaching. I think I just derive joy in sharing the knowledge, everything I have on the inside here with people, and I, I hope that it helps someone along the way. Whoever's watching this video. And so today, okay, all right, I've been getting a couple of requests and questions from my readers and from my followers. When are you going to begin training again? When are you going to start sharing, um, those doses of inspiration, those marketing tactics and strategies for our businesses? We miss your WhatsApp updates, we miss this, we miss that. And okay, I decided that today January 20th, I would get started. And so this is the first video, and today what are we going to talk about? We are going to talk about how you as a business owner, as an entrepreneur, as a marketer, how do you converse with prospective customers? Okay, get ready, and here we start. So basically what you need to know is that good selling, good selling is about creating conversations, creating conversations with decision makers, not pitching decision makers. That's what good selling is about. And it's about focusing on their business only. Remember that whatever it is that you're offering them in terms of a product or a service, it's basically a tool to help them achieve their desired outcomes, what their end goals are. So this prospective client, this prospective customers, From the onset, they should be able to see you or see that your one true goal in working with them is to help them remove obstacles, whatever obstacles they have, whatever impediments that they have that would not allow them reach their end goals, their business objectives. So practically, the main focus of of the conversation between you and a decision maker is to lay the groundwork for a mutual beneficial relationship. They must see that you are there to help them reach their goals, not for your own benefit. Yes, in the long run, if they are happy, you become happy, but they must see that you are there to help them reach from point A to point B. So you're wondering that, so if I can't discuss my products, if I can't I can't discuss my services and I can't discuss my solutions, what else am I going to talk about with my prospective clients? So if you want to know more about what you can talk with them, hit the subscribe button below this video, um, connect with me on Instagram, connect with me on Twitter, LinkedIn, Facebook, and then we'll take it from there. So that's it for today's Social Media Boss Lady on how to converse with prospective customers. So I'll see you on the next video. Take care, guys. Bye!
