Chiropractors lose patients constantly, even while gaining new ones. Wellness membership programs keep people under care longer, which means better health outcomes and steadier revenue. The real profit comes from retention, not just acquisition.
So outside of communication and the team, I would say patient retention is always, I think, in our, in our field is always a struggle and really establishing processes to try and minimize the leaky bucket. We always and always will need new patients, but the longer you can keep somebody in the fold, the greater their life is going to change through chiropractic care. And so really trying to, I think, close that leaky bucket is like an ongoing process and establishing processes to try and retain them as long as humanly possible. Wolf was, was probably the next biggest outlying thing that I had to do.
Yeah, to be candid, like, that's also what creates a resilient business. Having patient retention and getting as many people onto that wellness membership as possible just becomes like a really great backbone.
Making MŪVS (Vlog) - Episode 1: Inside Acquisition.com's First Ever Marketing Workshop
