Ryan DesantiFounder of the Chiro-Ads Academy

It’s not usually lack of potential. It’s lack of clarity, alignment, & coachability #chiropractor

2 Jun 2025 · 0 min

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In this brief conversational video, two speakers discuss why many chiropractors fail to reach higher levels of success despite having potential. They identify three core deficiencies: lack of clarity about what they truly want, lack of alignment between their strengths and the business model, and insufficient coachability. To address these gaps, they propose a vision‑setting exercise: imagine having unlimited time and money and ask yourself what you would authentically do, love, and bring to the world. This exercise helps uncover genuine goals, align them with personal strengths, and trigger a mindset shift that makes success feel possible. Once clarity and alignment are achieved, the remaining work is simply applying that vision in practice.

If you knew how to do it, you would have already done it.
I get to talk to a lot of chiropractors who are struggling, and I know you do too. I get to talk to chiropractors on both ends of the spectrum, chiropractors that are absolutely crushing it, and then chiropractors that are really struggling in practice. And then the mediocre majority, those chiropractors who haven't unlocked or broke through that rung of success that you and I both know is available for them. What traits do you think that they're lacking?
Clarity on what they truly want. Clarity on what their strengths are. Is that chiropractor even supposed to be business owning? Like what? What is unlocking to them? What do they want? An activity that I do that's helped me a ton is, if you had all the money in the world, if you had all the time in the world, what would you authentically be doing, Abby? How would you be spending your time? How would you be showing up creativity-wise? Like, what would you be bringing to the world? And being able to say, okay, what do I love? What do I know? What do I want to bring? Get really clear on that vision. You're going to start to have like the mindset shifts that it's possible and that it's in alignment with what you want to do. And then the rest is just application of that.