Ryan Desanti breaks down Meta's 2025 Andromeda update: ad targeting now runs on automated signals that read your ad's actual language instead of manual interest selection. Stop blaming the algorithm. Make good creative and Meta will find your patients.
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What is Andromeda? Should I still run ads? Are ads dead? Should I start going Google? Like, don't panic. You're making good ads. You got nothing to worry about. So back in like 2020, 2021, 2022, the targeting on Meta was driven a lot by the manual effort. I had to go into Meta and type in, I want to find people interested in X, Y, and Z. And that's evolved, especially with the Andromeda update here in 2025. For example, if I'm going to create an ad that calls out like a very specific avatar that has character characteristic and attribute and a certain pain point. Meta takes that information of like what's actually said in the video and so much more of these days the targeting is derived from that information versus that manual effort long ago. So what that actually means for you, if you're a chiropractor listening to this, it's never been easier to run your own ads because as long as you make a good ad and a variety of them, it's relatively easy to get the ads in front of the right people and drive those high-quality patients. So hopefully that takes a little of that mysticism out of like, what is Andromeda? Should I still run ads? Are ads dead? Should I start going Google? Like, don't panic. If you're making good ads, you got nothing to worry about.
