Ryan DesantiFounder of the Chiro-Ads Academy

Turn "Eating your young" into "Feeding your young" #chiropractic #chiromarketing #chiropractor

10 Nov 2025 · 1 min

Watch on YouTube

0:52

In this brief dialogue, Speaker A asks why chiropractors have a reputation for "eating their young," meaning mistreating or exploiting junior associates. Speaker B responds that most problematic associate relationships stem from a lack of proper training and mentorship rather than malicious intent. He explains that when clinic directors learn how to successfully launch and support an associate, the associate feels supported and perceives the director as invested in their success. This creates a win‑win environment where multiple associates thrive under one roof. The speaker reframes the negative stereotype, suggesting that instead of "eating" the young, effective mentorship and partnership actually "feeds" them, leading to mutual growth for both the associate and the clinic director.

Chapters

We hear a lot about chiropractors eating their young. I would just like to get from your perspective, why do we have that reputation?
I don't think the majority of bad associateships are because of bad intent. It's not because we have these evil chiropractors that want to quote unquote eat their young. It's they don't know how to develop a successful chiropractor underneath their roof. The people that I've worked with, when I teach them how to launch an associate successfully, what happens is that the associate associates says to him or herself, hey, my clinic director is on my side, my clinic director cares as much about my success as he does his own. And so if you get win-win relationships happening underneath one roof and multiple associates doing really, really well, it's not that you're eating your young, you're feeding your young.