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In this brief segment, Ryan Deiss (Speaker A) emphasizes that hiring a Chief Operating Officer (COO) should not be done merely to offload tasks the founder dislikes. He argues that many founders lack a clear understanding of what a COO’s role actually entails, and therefore should refrain from hiring one until they can precisely define the responsibilities and expectations. The speaker stresses that the COO position is not a catch‑up for undesirable work, and hiring without clarity can lead to misalignment and ineffective leadership.
