Short transcript from a YouTube video where the speaker describes a beta invitational webinar (about 65 attendees) that sold 42 units at $1,000 each, generating $42,000. The result convinced the speaker to adopt a market-driven approach: listen to demand rather than pushing their own agenda, and to test offerings with the audience before committing.
And this was the very first time, a little beta invitational offer to test does anybody care? And that little beta webinar had, I think it was 65 people on it, and we sold 42 units at $1,000 as a test. And, and that one little piece there became how all of these other things you were asking me about, Phil, have occurred, which is, I promised myself from that point forward that I was going to listen to the marketplace and that I wasn't going to push my rope uphill, and I wasn't going to define myself by what I did. I was going to test what the marketplace was interested.
