Phil PowisChief Wisdom Keeper @ Sacred Business Flow

From Content Marketing to AI Products #substack #shorts

29 Apr 2026 · 2 min

Watch on YouTube

1:32

Phil Powis recounts his professional journey, beginning with a decade of B2B content marketing where he emphasized storytelling to humanize technical topics. He co‑founded a content agency with his husband, delivering narrative‑driven content for B2B clients. In 2022, as AI interest surged, clients asked how to integrate AI, prompting Phil and his team to develop their own content‑focused AI products and shift the agency’s focus toward AI solutions. Their AI work is holistic: it starts with strategy and knowledge‑base creation, then adds Phil’s content expertise and his husband’s product‑building skills to deliver end‑to‑end AI implementations for businesses. Phil also publishes the "Robots Ain't My Homework" newsletter, originally a personal log of his AI product experiments, which now shares the frameworks, daily practices, and insights from his AI work.

Chapters

After like my studies, I moved into marketing work. So for the past 10 years I've been doing marketing, especially content marketing and bringing narratives and storytelling to people's, especially B2B, you know, cause everyone, uh, there was a saying back a few, few years ago that B2B is still human to human, you know? So I always tried to bring that storytelling even in the most technical of topics. And, uh, I built a content agency with my husband and then around 2022 when AI came along, a lot of clients started asking us, okay, so how can we integrate AI into our work? And since then it's been a wild ride because we started building our own products, our content AI products. Um, and then we pivoted, uh, kind of like 80% of the time on— and then we also started helping businesses, the businesses that we worked on content on. With AI implementation as well. So the work we do in terms of AI, it's a more holistic one. So we help you implement AI, but it always starts from a strategy, like building you a knowledge base. And on top of that, I come with the content, my husband with the product building. So alongside that, I also have the Robots Ain't My Homework newsletter, and, uh, it started as just me documenting whatever work I was doing in terms of my products and then just building the frameworks and all the AI work I do every day, just putting it out there.