Phil PowisChief Wisdom Keeper @ Sacred Business Flow

Hire Outside Eyes on Your Message #substack #shorts

3 Jun 2026 · 1 min

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0:57

In this short video, the speaker reflects on personal blind spots that arise when crafting offers and messaging. He explains how becoming attached to the way a message sounds or the specifics of a product can cause him to overlook obvious opportunities. To counter this, he advocates bringing in an external perspective—someone who isn’t personally invested—to review and critique the messaging, ensuring that hidden flaws are caught and the offer is optimized.

Chapters

we can't see it all ourselves. Yeah. And, and we'll miss, and we will miss it. Like, I'll just name, just to your point, like, I'll name one of my big blinders. I mean, I, so I do offers and messaging for myself and, um, or sorry, do offers and messaging for other people and myself too. I've done it a lot for myself. And there, there comes a point where you need to get the outside eyes. You really do. And I just, like, it was, I don't know, maybe like a month and a half ago, two months ago, I was like, You need to like get someone on this message who isn't you. And for me, that always, because I get attached to what I want to sell and I get attached to what I want to say and I get attached to how it's got to sound and all of that, you know? Um, and when we, when we are attached to what it has to look like, like we just, we miss the opportunities. We miss the things that are right there that we can't see, you know?