Phil PowisChief Wisdom Keeper @ Sacred Business Flow

Track engagement from day one #substack #shorts

14 May 2026 · 1 min

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0:57

In this short instructional video, the speaker advises anyone with an email list—no matter how small—to begin tracking email engagement metrics on a weekly basis. He recommends using platforms like KITT or Quad, or maintaining a simple spreadsheet, to build a historical performance record. This historical data helps quickly identify and investigate sudden drops in metrics such as open rates. Additionally, he suggests configuring Google Postmaster Tools for campaigns targeting Gmail or Google Workspace users, providing another layer of insight into deliverability and engagement.

Chapters

Oh, definitely. So what I recommend for everyone, even if you only have 100 people on your list, is to just start tracking your email, like engagement metrics on a weekly basis, you know, KITT and other platforms, they do a good job of this, but having some outside source like a spreadsheet, or you can build something with Quad or another tool to help you kind of track this over time because you just want to have a sense of historically what your email performance looks like. That way, if there's ever a major fluctuation, you kind of have a, you know, you're not just lost. We're like, wait, why did our open rates all of a sudden go to 5% when we were getting 52% last week? The other thing would be to configure Google Postmaster Tools like today. So for people that run consumer-style businesses, you know, where you're marketing to people with Gmail addresses or Google Workspace addresses,