Trusting Instincts & The Dangers of Fear-Driven Jumps #substack #shorts

Just the, just the fierce competition there. So we, we, we didn't pursue that strategy. So, like, that's an example of, like, not, well, just trusting our gut and, like, trusting our instincts and not doing that. I mean, then, now, you've saw a number of years ago, Thrasio, which was one of the leaders in that space, implode because those weren't sustainable purchases. And it just became, it just wasn't a good business model. But I guess one thing I wanted to say, just touching back on the fear side of things, you know, interestingly enough, going into that business, I mean, I ended up bringing in numerous executives from my previous venture, from my first company. And, you know, honestly, when I look back, it's, I actually think that was a fear driven decision because I just didn't want to not do anything.