127: On One Way Creativity Works - a Story

7 Dec 2016 · 11 min
This Moved Me

7 Dec 2016 · 11 min

0:00

A businesswoman stuck on her talk discovers the solution while driving on Highway 101: she speaks the idea aloud and records it on her phone. Sally Koering Zimney explains why creativity often hits during mundane moments like driving or showering, and recommends using voice memos to capture those ideas before they vanish.

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