240: The Journey Series: Jeff Goins - Embracing Process

20 Jul 2020 · 39 min
This Moved Me

20 Jul 2020 · 39 min

0:00

In this episode of the "This Moved Me" podcast, host Sally Koering Zimney interviews writer‑speaker Jeff Goins to explore the often‑overlooked role of process in becoming an effective communicator. Jeff shares how his parallel paths of writing and speaking emerged organically, how speaking helped him test and refine ideas that later become blog posts or books, and why the same organizational framework can serve both mediums. He introduces the SCORE (SCORRE) method—a six‑step structure for crafting talks that makes ideas stick—and explains how it turns raw stories into memorable takeaways. The conversation also delves into the iterative nature of live speaking versus the finality of written work, the quest for an authentic voice, and the responsibility of communicators to be helpful and honest rather than merely “authentic.” Jeff emphasizes that true voice is discovered through resonance with an audience, positioning the speaker as a trusted guide. The episode closes with personal "This Moved Me" moments that illustrate the cultural importance of art and the power of storytelling to reaffirm humanity. Throughout, Sally highlights practical resources (a journey‑series workbook) and encourages listeners to apply the insights to their own speaking and writing journeys.

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