In this opening session of a live training series for the Emerging Speaker Society, Sally Koering Zimney introduces the concept of being a memorable speaker, distinguishing it from merely good delivery. She presents a five‑element framework—BSBBM (Before, Stories, BET (Beginning, Ending, Transitions), Between, Movement)—that together shape an audience’s emotional experience and make a talk stick in memory. The talk explains each element at a high level, emphasizes the emotional exchange between speaker and audience, and frames the series as a series of deep‑dive sessions that will unpack each component. Zimney also situates the training within the “Mover” community, encouraging participation, questions, and ongoing engagement through live Thursday sessions and a podcast feed.
Chapters
We are here today to talk about being memorable on stage. Now, great delivery is one thing, but being memorable is really something else. Great delivery is about mechanics. Being memorable is a finesse and a mastery that I don't think we talk about a lot. And so that is what we are going to be talking about today. Hey movers, it's Sally Koering Zimney with Be Moved. Let's go create some talks that will move this world. We're going to talk with amazing speakers, share tips, tricks, resources, and we are going to be moved so that our audience can be moved. This moved me. What is moving you? This is the first official Movers Live in the Emerging Speaker Society group, newly named. As a member of this community, once you step in with me officially and being in this group, that's official. You are a Mover. Okay, so I wanna bring these two ideas together for a moment, um, because anybody can be a Mover. A Mover is simply somebody who is focused on moving their audience. That's what I'm all about as a coach, and that's what I want my speakers to be about. We're going to learn the technical skills, we are going to improve, we're going to think about, um, the ways in which this can be leveraged from a business perspective. But ultimately, if we want to persuade our audience, we have to move them. It's an emotional exchange. And anybody can do that. You can be a newbie, you can be a pro, you can be an emerging speaker. Anybody can move their audience if they are thinking about speaking in the right way. So as a part of the ESS, the Emerging Speaker Society, you are also a mover. Woop woop. So let's talk about what we are doing here today. In this particular training and kicking off the series, I'm gonna go through the overview. So what we'll be talking about in this series, give you a sense of what is happening, what you can expect to see over the next few weeks. And I'm pinpointing 5 elements of being a memorable speaker, like what it takes for people to go, Oh yeah, I totally remember that talk. Oh my gosh, there are 5 elements to that that we're going to be talking about. So today's the overview, and then parts 2, 3, 4, and 5 will go more in depth on each of those areas. Okay, I'm going to give you a sense of the map and what you can expect, because honestly, I could do a whole day on each one of these. For sure. So let's start with the, the 5 elements so you have a sense of this map. Okay, I'm gonna write out— it's not really an acronym because it doesn't spell anything, but here's what it looks like: BSBBM. Okay, now BS, that's not— it's not BS. All right, you guys know what I mean, right? Yeah. Okay, so part 1 is the overview today. Part 2 is this first B, and that is all about the before, the moment before. And essentially that first moment, you either pull people in with that first moment or you're recovering from not pulling them in. You're having to pull people back, right? But they start with us because they start curious. So what you do in that first moment really matters. Second is all about stories. It's the S, stories. Now, no surprise here, stories are the fuel of your talks. They are the pathway to empathy. They, especially if you're talking about something that is challenging or controversial or that people come in with a lot of cynicism or misguided ideas that are going to keep them closed to what you're saying. Stories are the way through that. Stories are the fuel of persuasion. And so we're gonna talk about the role that stories play in being memorable. It's very brain-friendly. Okay, we're gonna talk about what that is and then some key characteristics of a memorable story and stories that are not memorable. So another really big topic. So we're gonna spend one whole training just on stories. So we've got the before, we've got stories. There we go. And that brings us to BB. All right, these are two B-word concepts that I'm gonna bring to you, and one is BET, which is beginning, ending, and transition. All right, so we've got to really focus on the the beginning, the ending, and the transitions, that will, uh, what's ironic is when you focus on the beginning and the ending and the transition, people aren't like, wow, no one's gonna notice it, but they will experience the talk differently. Okay, and that is what we are going for. Okay, that both of these Bs are about the experience of how it feels and what we can focus on to help elevate that experience beyond just words on a page, saying them out loud. So beginning, ending, transitions. And then the other B word I want to bring to you is the word between. What happens between what you're saying? Because some people think, I just gotta write a really awesome talk and then get up and deliver it with confidence. But the real magic, the real co-creation happens between the words, the pausing, the time for the audience to be with you in those moments. We're gonna talk about those two ideas, beginning, ending, and transitions, and the between. Magic. These are really magical elements. Okay, the B-E-T and the between, they're connected but different. Excellent, there we go. And now the M. What do you think the M is? Just curious. If you're watching right now, if you're with me, what do you think the M is? This last piece that can really elevate your ability to be memorable. Yep, movement. Movement. It's all about movement. Now, this word is obviously really important to me. I use it a lot in all of my stuff, as we've talked about. And so in the final session, we are going to focus on this concept of movement. So it's really about— yes, it's about physically how you embody that space, how you use your body, how you use the space that you're in and move your body. But it's also about the movement of your talk. Where is it going? And do you know where it's going? There are parts of your talk that you are just moving through, and there are parts of your talk that you land in. And knowing the difference of that and being intentional and thoughtful about that is what, uh, help pull an audience in and they go, oh my gosh, that moment. Okay. Because they're not going to remember everything. That's the thing when we're like, oh, we really want to be memorable. They are not going to remember all that much. So we want to create an experience that they remember. We all know that quote. We know the quote. Say it with me. Your audience will not remember. Oh God, the irony. I can't remember the exact quote. What? You guys know this, right? They remember how we made them feel. Rrramp, rrramp. That's an ironic moment. They don't remember details. I'm a great example of that. The brain, it doesn't take it in. Maya Angelou said, people will not remember what you said, they'll not remember, but they will remember how you made them feel. That is what it's all about. So when you go back and look at all of these moments, all of these things that I'm bringing to you in this training, it's not as much about the technical skill as it is about what that technical skill allows in the experience of audience and speaker co-creating. That's what we're going for here. Okay, so, uh, let's go over the map of what we're going to be talking about in this series. We're going to look at the before moment, we're going to look at stories, we're going to look at the BBs— beginning, ending, and transitions— and the between moments. And then we're going to look at movement, how to create, how to, how to embody movement and how to create movement in your talk. So fun. Next level, my friends. And I'm super excited to bring it here into the Emerging Speaker Society group. We'll be going live every Thursday for the next 4 weeks, will be each one of these trainings. And once this goes live, I will be sharing these trainings over on my podcast feed. So you'll see this out on social, but I want you to focus on and come and join us here in the group for these trainings because I will stick with you here at the end and answer questions if you have them. These are deep concepts. These are pretty high-level concepts. Anybody can do them. They're not difficult per se, but as you are here as an emerging speaker and you are becoming intentional and putting attention into becoming better, you need to start wrapping your head around these concepts. You're gonna have questions and I am here to answer them for you. You just simply have to show up and ask. I'll be here. So let's start that right now. What questions do you have about what we've talked about here and what this series is gonna look like? Showing up and getting a little bit of juice from this is, can be really empowering for you. As you are bringing your voice out front. All right, my friends, grateful that you are here. Welcome to those of you who are new in the group, and I'm so excited to jump into this series with you over the next few weeks. Oh, Matt, can you help me with the before? What goes into the before part of the SVDM? Yeah, so the before part, Matt, and because you're in
