Two hosts share lessons from 2022: diversify your marketing channels instead of relying on one, become obsessed with a specific craft, and trust daily micro-actions over fast wins. They also discuss resilience tactics like Brazilian Jiu-Jitsu and cold showers, and the importance of surrounding yourself with people who share your values.
Chapters
2022 is coming to an end. Can you believe it?
It's Argentina!
Twitter has been sold to Elon Musk. Our country is facing a profound economic crisis. Another year has flashed by and most people are going into the new year with ambitious goals. And Sam and I are no different. We want 2023 to be our best year yet. But then again, we also said that last year. And although it has been a great year, not everything has gone according to plan. We've had ups and downs, arguments and disagreements. There was even a point I considered packing it all in and going to work for someone else, and I had to really dig deep to get through it. But it is so, so important that you look back on those tough times and you see them as lessons. We want to share with you our top lessons for 2022. It's so important to have multiple channels for your marketing. This year, I can wholeheartedly admit that my stubbornness has gone against me. Using one channel for marketing was a big mistake, and the simple reason being every single channel, system, process will experience some level of entropy no matter how good it is. Entropy is a simple measure of disorder, and it affects all aspects of your daily life, not just your marketing. Your health, your relationships, your business, your finances— they all experience a level of entropy at some point. A good example to explain entropy is when you buy a brand new a car. The first time you get it, it's perfect, squeaky clean, and nothing wrong with it. But as you drive it and as you use it more often, things start to happen. You may get a flat tire, the windscreen wipers might need changing, you might get a chip in the window. Whatever the reason, when you use your car, things go wrong and it needs fixing. This principle is present in every single system in your life. Now, it's important when this entropy occurs for one of your marketing channels, you have something else to jump to to compensate and keep things running smoothly. Now, Instead of just using LinkedIn, we use LinkedIn, email, and YouTube, and the three in tandem help us to avoid entropy and keep things running smoothly.
How important it is to do something you're obsessed with. One of the things that's literally changed the way I view my business, but it's also changed my happiness levels, my willingness to work harder, my discipline, the way I see the future, is finding something that I'm obsessed with in my business. When you can find an area of your business that you can just obsess over, you'll start to see results a whole lot quicker. Not only that, but you'll probably find that you'll start enjoying work a whole lot more, and you'll just be happier. For me, that obsession is becoming a master at creating powerful, engaging video content, doing a little bit every single day.
This year I've been reminded that slow and steady wins the race. We all know the story about the tortoise and the hare, right? We both know who wins. And I'm going to take out the word slow and emphasize the word steady. Doing a little bit every single day really is the key to success. The reason being, it allows you to build rock-solid habits, which then allows you to experience the compounding effect of your efforts over time. For me, that applies to prospecting, sending 5 to 10 messages every single day. Content, posting at least once per day. Reading at least 30 to 45 minutes of a good book every single day. And finally, exercise, moving my body at least 30 to 45 minutes every single day, Monday to Sunday. Without doubt, I can say having this mentality has allowed me to learn a lot faster and get better results.
How important mindset is to bring you back from a shitty situation. I've had multiple moments throughout the year where I felt like I was in a pretty dark place. I was down and out. I was defeated. I felt like there was no hope and no future. During those times, if I let negativity take hold, it could have lasted for weeks or even months. However, all the work I've done on strengthening my mind and improving my discipline over these last 2 years, which includes things like BJJ, cold showers, meditation, reading— it's all played a part on building up my mindset and making me more resilient. As a result, I'm able to snap back from these dark moments so much quicker. Now I can spot when something's going wrong in a matter of days, and I know with the right habits and routines, my brain will be back to normal in no time.
Working with people that are aligned with your values. This applies to colleagues and clients. In fact, it applies to everyone in your life. Your energy is like your life force. How charged or depleted your life force is at any given moment determines how much you can dedicate to a particular area of your life. If you're constantly surrounded by energy suckers, they're just gonna drain your energy and prevent you from focusing focusing on what you truly love doing. On the other hand, if you're absolutely relentless to surround yourself with energy givers, you'll have more energy to dedicate to the things that you love. You'll be happier, you'll do better work, and you'll move forward faster. For me, one of the biggest lessons I've learned this year is to say no to energy suckers and people that are going to be a pain in the ass to work with. And your gut is truly going to be the guiding star for this. If you get a funny feeling, then just say no and don't risk it.
Why delayed gratification is one of the biggest gifts you can give your business. As humans in this hyper results-driven, fast-paced environment, we're constantly looking for quick wins. We want as many of those dopamine hits as much as possible. And this constant need for us to feel good about life and ourselves every second of the day has a knock-on effect with how we run our business. How much money did I make this month? How many calls did I book this week? How many people did I get over the line and sell my product or service to? Now don't get me wrong, all of these are good metrics to look out for because at the end of the day, we need to make money. But what I've learned to do this year is love the concept of delayed gratification. I've started various things this year that I know won't get me the results I'm looking for until maybe 2, 3, or even 4 years down the line. But when all the compounding work has stacked up, the effect and the results it's going to have on our business and mine and Ben's lives is going to be monumental. It's literally changed the way I view my business, and it's changed how I divide my time throughout the week.
