Recruiter Tara Jackson billed $400,000 and gets 90% of her candidates reaching out to her by posting four videos a week, sharing personal stories about running and industry meetups, and staying consistent. Personal branding beats cold outreach because candidates want to work with someone they already know.
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If you're in recruitment, you've probably heard the term personal branding. But the real question is, can a personal brand actually help you make more money? Well, the simple answer is yes. Yes, it definitely can. Tara Jackson, this driven young lady right here, one day she decided to start approaching her personal brand with a more serious attitude. As a result, she managed to build $400K, and now 90% of her candidates come straight to her from LinkedIn. After dissecting her content, I wanted to share a few of the things that she did that I think contributed to her massive success. Number 1, her use of video content. Tara is constantly showing up on video. I hammer on about video all the time and how powerful it is at connecting you with your audience. At one point, Tara was doing 4 videos every single week without fail, and I have absolutely no doubt that her use of video had a massive impact on her success. I've seen exactly the same results with my content. As soon as I start posting video, I get more inbound leads. Number 2, she is very good at letting us into her world and sharing more about who she is as a person, but still keeping it very relevant to her audience. She's an avid runner. You're a little warm. And for her audience of SDRs, this shows a certain level of motivation, grit, and a great way to stay mentally and physically active in a very demanding job. She also incorporates elements of work by showing us all the meetups that she has with her SDR candidates and all the cool events that she attends. From a branding perspective, this really gives us the impression that she is very involved and up to date with everything that's going on within her industry. Number 3, she has been absolutely religious with her content. She didn't do a couple videos and then just give up. Her consistency with video has been a non-negotiable. No matter how busy she gets, no matter what's going on in her personal life and her work life, she has shown up every single week to deliver content to her audience. This ruthless discipline and consistency has allowed her to build up her personal brand a lot faster than her competitors and therefore reap the rewards. Overall, guys, if you take even a few minutes to scan Tara's content, you'll notice that you form quite a quick connection with her and you really get to know her personality. From a candidate perspective, this makes it an absolute no-brainer. They would much rather reach out work with someone they know, like, and trust than a rando recruiter who sent them a spammy mailshot. Food for thought.
