Zappos pays new hires $4,000 to quit if the culture isn't right. Vodafone built an onboarding app that works like GPS. Apple pairs every new employee with an experienced buddy to teach them the role and culture.
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The onboarding process, the moment of truth for any new hire. It's one of the keys to unlocking a successful career with a company or sending the candidate packing after their first week. And recruiters can play a pivotal role in advising companies the best onboarding practices. And let's be real for a second, guys, a positive onboarding experience for the candidate means less turnover and it means more green in the bank for everyone involved. So today I wanted to share some of the most creative and unforgettable things that companies are doing to help them create a powerful onboarding process. Let's start with Zappos. Known for selling shoes, Zappos goes above and beyond when it comes to onboarding new employees. Every new hire is greeted with an onboarding video that gives them the rundown of everything Zappos. In under 6 minutes, they will learn about their role, the work culture, and what it means to be part of the Zappos family. The video is publicly available so any potential candidate can get a sneak peek of the vibe of Zappos before even applying. But the surprises do not end there, guys. Zappos is famous for something called the offer. After completing the training, every new recruit has the option to accept the offer, leave the company and take home $4,000, or decline the offer and stay at the company. It's a really unique way to filter out all the people who may not fit the culture and to ensure that everyone who's joining is fully committed. Let's see what Vodafone are doing. The telecoms giant knows the importance of a fantastic onboarding experience, and they have created an exclusive employee onboarding app. Every new hire has access to this one-of-a-kind app that will guide them through their first weeks at Vodafone, kind of like a GPS. From understanding more about their role to learning the ins and outs of the company, this app helps make the onboarding a unique experience. Let's take a look at what Verasys are doing. Verasys, who are a powerhouse in healthcare data, made the pivot to remote work in March 2020, just like the rest of the world. But with change, there also comes challenges, and Verasys were ready to tackle them with innovative solutions. When their new employees were struggling to set up their remote offices, Verasys immediately sprang into action and created a series of video tutorials to make the transition as smooth as possible. Every new and existing employee received this comprehensive education, and they also received brand new equipment delivered straight to their doorstep, complete with a lovely touch of Verasie's signature swag and office decorations. And let's not forget the lovely warm welcome they receive from all their team members the second they enter the Slack channels. Verisys really have managed to get successful remote working down to a science. Our final stop is good old Apple. Apple's onboarding process is almost as innovative as its products with the introduction of the iBuddy system. Every single new employee receives their personal onboarding buddy, a seasoned Apple employee who is their go-to for everything work-related. From asking about their role to understanding the company culture, their iBuddy is there to help them navigate and understand the new environment. This iBuddy system has stood the test of time, inspiring other companies like Microsoft to follow in their footsteps.
