TakeTwoBrothers Vlog 01

Hey. Hello. Good shot. God, I got so many bags under my eyes. I'm not even that tired, but— Today we're doing a follow-on from a post that Ben did last week. It was about how people come to me and Sam normally as a last resort. Typically they've tried quite a few different avenues when it comes to generating leads on LinkedIn. We're going to go through that today. We're going to tell you guys what we do differently, but before we do that, we're going to give you a quick tour of our new office. So, bro, it'd be great for you to talk to us about the first thing that people usually try before they start working with us. So one of the most popular things that people try before they work with us are typically, you know, automation softwares. So what that means is they'll normally get a template ready and they'll blast that off to hundreds of people via email, via in-mails on LinkedIn, via various different sources, but I think the principle is it's really playing a volume game. And I'm not a fan of playing a volume game because it's not specific, it's not targeted. And you can normally get people a little bit, you know, you can upset quite a few people because you're just blasting them with a generic message. We've seen certain circumstances where it does work, but it's rare. And it's, for me, it's not the point that it doesn't work. It's the fact that I don't think it's sustainable for the average person. And how come? Why is it not sustainable? But if you reverse engineer the numbers that you need to go through in order to get a conversion, you have to hit hundreds, if not thousands of people to get business. I wonder where that leads. It's kind of scary down there. Is it worth it? Yes. Hey, bro. Hello. So what is the second thing that people normally try and fail at before they work with us? So one thing I hear a lot of our clients say is that they are put into or shoved into a group program. Now, a caveat I just want to say is that, you know, not all programs, not all courses with group sessions in them can fail. I think group sessions are actually really beneficial because, you know, you get to meet quite a few people on these group sessions. You get to speak about different challenges. You get to see how other people are dealing with problems or solutions. The time when it fails abysmally, I think, and what we've seen, is when you have nothing but group sessions. You know, there's very little one-to-one time. I think the main thing that the one-on-one sessions do is it allows us to solve problems a lot quicker with our clients. So, bro, what's the third thing that people try and normally fail at before they come to work with us? Outsourced services. That has to be probably the most common thing that people try and fail with before they work with us. Don't get me wrong, I don't think all outsourced services are bad, but I think the biggest problem I see with outsourced services is the people writing or creating content for that person doesn't really understand your market. You know, let's assume you're in recruitment or executive search. Let's assume you've had, you know, 5, 10, 15 years of experience. That experience is the stuff that makes you a specialist. That experience is the stuff that people buy into and the reason they work with you. If you can't succinctly explain that online, you know, people won't really be interested. And the problem is the people that, you know, are managing these outsourced services they don't really understand your market. So, bro, what's the fourth thing that people try before they come and work with us that tends not to work? The fourth thing that people typically try are, you know, generic courses. And by generic courses, I mean, you know, online courses that you pay X amount for and they could be for anyone. You know, it could be for recruiters, they could be for freelancers, they could be for lawyers, doctors, whatever. I think the problem with those types of courses is, one, you don't get any feedback. You know, you're doing it all yourself. Two, the content itself is very generic. It's not specific to your business, to your market, to the types of people that you're speaking to. And typically, I find that people just don't get very good results because of those two factors. They're not getting feedback and it's way too generic. I think the good thing about me and Sam and what we teach is a lot of it is specific to recruiters because that is our biggest market. And second of all, we give people feedback, you know, all the time. So people move forward and they get good results.