Selling means maximizing the chance a prospect buys. A salesperson has two jobs: execute the sales process flawlessly on each prospect to push their likelihood toward 100%, and apply that process to as many prospects as possible.
So selling is maximizing the likelihood of prospect buys. The sales process, you arrange the conditions to maximize the likelihood of prospect buys and a salesperson, it goes through the sales process to maximize the likelihood of prospect buys. So if ideal selling increases the likelihood of buying to 100% for as many prospects as possible, then the ideal salesperson basically has two objectives, right? To to number 1, apply the sales process perfectly to maximize their likelihood of making a sale, and to also apply the sales process to as many prospects as possible to maximize his opportunities to sell.
