Sam Chang shares tactics to fix the biggest webinar funnel leak: registrants not showing up. Collect phone numbers for SMS sequences, send 15-20 personal videos in 72 hours, call people 90 minutes before go-live, and host a pop-up event 3-5 days later. These moves can lift show rates from 30% to 45% and generate 30-50% of total revenue.
All right, if you're running a webinar funnel right now, I'm gonna rapid-fire webinar tactics that I've learned to increase attendance, retention, conversion rate. Stop optimizing the front of your funnel. The hook isn't the problem. The leak between who registered and who showed is the problem. Collect the phone number at the registration. Yeah, it drops your opt-in 5-10%, but the show rate pays you back 3 to 1. Also, we can text them and call them, right? 3, run a 4-text SMS sequence. 2 to 3 days out, day before, 1 hour before, at go-live. And here's a rule nobody follows. Hold the link until the last 2 texts. The first 2 are hype, the last 2 are action. When you mix them, they'll just tune you out and they'll just ignore your texts. The 72 hours between the registration and live, hit every registrant with 15 to 20 short videos of your face. Mere exposure effect. By the time you go live, they've seen you 15 times. They feel like skipping it would feel like it's like skipping a friend, right? So that's how you take a 30% show rate to 45%. Number 5, call every single registrant 90 minutes before you go live. Most no-shows, they aren't lost intent. They're last-minute scheduling conflicts. Catch them while there's still time to clear the calendar. The second someone drops Zoom, You got a 60 to 90 second window where they'll still pick up the phone. Use AI to attack them during that window. Keep the chat alive. When your chat dies, your pitch gets weaker. A cold room makes you overteach and pitch soft, right? Engineer engagement so the energy never drops. Also, Zoom meeting over Zoom webinar. When it's a Zoom webinar, as an attendee, it feels like a one-way communication. When you use Zoom meeting, you can actually do two-way communication because you could use breakout rooms, create pods, and that pod effect creates this sort of community. Run a pop-up event 3 to 5 days later, smaller, tighter, different content. Deep dive the top 2 to 3 objections. Drop a pop-up only bonus, re-pitch with a real deadline. That second event plus the replay can produce 30 to 50% of your total campaign revenue from people who didn't buy live. So that's 10, there are way more. Comment webinar and I'll send you the complete playbook. Every SMS, every email, every voice script, the full system to increase attendance, retention, conversion rate. Comment webinar and it's yours. Thank you.
