0:45

In this brief instructional video, the speaker presents a communication model built around three components—"music," "song," and "dance." "Music" refers to vocal tone, intonation, and the way words are spoken; "song" is the actual spoken words, which the speaker claims represent only about 7% of the communication signal. "Dance" denotes body language and physical movement, especially crucial in virtual settings like Zoom, and is said to account for roughly 55% of communication. The speaker argues that mastering and synchronizing these three elements—how you say something, what you say, and how your body moves while saying it—will make you a more effective communicator and improve sales performance on Zoom.

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