A service business grows through three channels: cold outreach, paid ads, or organic social. Pick whichever one actually brought you jobs last year, then scale it to hit a million a month.
There's 3 ways to get new people to know about your stuff. Either one-to-one with people that don't know you, which is cold calling, door knocking. Okay. Number 2, it's one-to-many with people that don't know you, like paid advertising. Or number 3, one-to-many with people that know you, which is like organic on social media. Those are the only 3 ways, like, you can get new clients. Okay. Let's look at last year because I know since November you haven't had a painting job. Last year, what were the main acquisition channels that fed your painting business? Like last year, 2025.
