Meta's AI now automatically finds your ideal customers from two decades of user data. Tell the platform exactly who you want to reach in your ads and landing pages, and it will deliver them to you.
Advertising has also, like, evolved. Like, if you look at a media buyer that was really good at advertising 10 years ago on Meta specifically, you'll notice that media buyer probably was very good at getting laser targeted to the exact type of people that you're looking for, right? Because, like, interest targeting back in the day was how you laser target a particular type of person. Facebook has been accumulating information about people for the last 20 years. Okay. It wasn't until maybe the last 24 months that Facebook gained the power of AI to be able to categorize all that information, to be able to deliver to you exactly who you need through the new Andromeda update when they released that last year. Facebook can laser target and give you exactly who you want, and all you have to do is just tell Facebook who you want. Where? In the call— as a callout inside your funnel. The more that you call out your ideal audience in the entire funnel, the closer it is that the types of people that are coming in are going to be to that audience that you call out.
