Shauna Thoreson explains why Meta leads ignore your calls: the ad promises a price quote but the form triggers a sales call instead. Seniors expect pricing, not a consult. Fix it by making the ad copy explicit about what happens next.
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My ad is getting leads, but the leads aren't converting or wanting to talk whenever I call. Do Meta leads just suck? Welcome to my series where I'm answering questions about lead generation, focusing specifically on AEP and Medicare, but this works no matter what line of business that you're running ads in. Now, I literally just did kind of a mini ad audit for an agency that had a similar question to this, and they were running an ad that was Speaking about asking seniors if they wanted a pricing plan review. Basically, do you want to see if you could qualify for a lower price? Then they were having agents call them and set up a consult. And the issue was the seniors weren't wanting to talk to anyone. So the first thing that I would say that you need to look at if you are generating leads, but they're not wanting to talk to you is what is the message in the ad? What is the person expecting? When I'm working with P&C agencies, a lot of times they want to use the button that says like, get Quote now, but then whenever they go to get the quote, it's actually a consult. Well, there's a disconnect there. You just attracted them, you put the hook in the water with the bait that was like, they're going to get a quote. The same thing with this, we put the bait in the water and we said, do you want us to check your pricing? They are expecting to complete the form and then they're expecting to get some sort of information that's going to share what the pricing could be. Nothing in their ad was communicating that the next step was actually going to be a consult. So make sure that if you are running a consult ad, especially during AEP, that it is crystal clear. The individual understands in reading that ad copy, they understand Medicare can be overwhelming. You can get your questions answered. Now is the time that we need to look at your plan and make sure that your doctor's in network and that your prescriptions are covered and so on. My name is Shauna. I specialize in helping seniors in this specific state get enrolled in the right plan. Click the button below to request your free consult. During your free consult, I'll answer your questions and so on. Make it crystal clear where there's no thought in their mind where they think that they're getting something else. They know when I click that button, I am requesting a consult. And that is just one of the many ways that you can make sure that you increase your lead quality. Now, if you have a question about lead generation, whether it is with Meta ads or any other lead generation question, drop it below. And if you're interested in learning how to generate your own leads, then this account's for you. And I hope I'll see you in my next video.
