Shauna Thoresen shows Medicare agents how to test multiple ad angles during AEP instead of running one static ad. Try messaging around common mistakes, overwhelm, your personal touch versus competitors, or specific groups like people turning 65. Use AI to automate which angles work best.
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I always hear you talking about different angles of ads, but what are some different angles that I could use for Medicare ads? By the way, welcome. My name is Shauna. I teach insurance agents how to generate their own exclusive leads, and I am answering questions during AEP about lead generation with a focus in the Medicare space. Now, when it comes to Medicare ads, yes, one of the things that I say is we want to have multiple different ad copies that are inside of our ads manager, and we want to hit on multiple different angles. So gone are the days of having one ad that says the exact same thing, where one is black and white, or one has a yellow border on it, and one has a red border on it. We're not testing that anymore. We've got AI behind us with Andromeda. So we want to drop in multiple different approaches whenever it comes to our ads. So one, of course, we can have a direct AEP type language. Would I say AEP? No, but I would say it's that time of year. We have to make decisions on your Medicare plan. Have you spoken to someone? I specialize with helping seniors in the area. Direct. Okay, other angles that we could make is we could have an ad that is all about avoiding mistakes, that lists, here are the biggest mistakes that I see seniors make whenever it comes to their plans. You list those and then have that flow into, that's why during my free consults I make sure that I cover these things, click the button below, and so on. You could talk about what decisions need to be made. You could focus on how overwhelming Medicare is and how you specialize in answering questions. You could talk about Speaking to an agent that cares and what it's like working with you versus maybe other agents. You could talk about if you're still working over 65, do you need to talk to someone? What if you're about to turn 65? What if your plan could potentially be gone? And what would it feel like to have someone that you know is actually on your side and in your court? These are just a few different things. Now, all of these ads are hitting on different angles, but they're all going to the same place. They're all a direct-to-consult ad. So we can start with something that is a big image that says, How do I know that my doctors are in network? And then underneath it, it can say Medicare enrollment, October, you know, through December, and have that on there. And then the very first line could say, an important question to make sure you, you have answered is, are your doctors in network? There are so many different Medicare plans that remove seniors from working with their primary care physician whenever they actually could be put on a different plan that keeps them in network. My name is Shauna, and I work directly with seniors to make sure that they have the right plan that has all this, blah, blah, blah, blah, blah, click the button below to request your free consult with me. During your free consult, I will help you, and so on. So we can have all these other paths that still steer us down that path towards actually getting them to want to speak to you and have a consult. Now, if you have a lead generation question, make sure to drop it below, and if you want to learn more about lead generation, then I hope that I'll see you in the next video.
