Alan Katzman: Social Media for College Admissions Success

15 Jul 2022 · 1 min

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In this segment, Alan Katzman explains that college applicants—who are digital natives—need to be taught how to use social media as a strategic storytelling platform rather than merely for peer interaction. He emphasizes shifting their focus toward content that showcases their personal narrative to admissions officers, who will make pivotal decisions about their futures. This teaching approach aims to help students present a compelling, purpose‑driven digital presence that supports their college applications.

Chapters

I saw this as an opportunity, but I also saw it as a learning experience. That this kind of communication to use social media rather than to socialize with your peer group, right? Then to present yourself and tell your story to someone who's never met you, but is about to make an important decision about your future. For sure. Something that needed to be taught. They have the digital, they're digital natives. They know how to tell their story digitally. But we had to like shift their focus towards a different content, and that's what we've been able to do.