Coaching Business Strategy vs Course Selling - Which REALLY Works Best in 2026?

If you've been in the coaching industry for many years and you've been struggling and not able to get the results what you actually want, this video is going to be opening up your mind because I'm going to get into what exactly works this year. You know, I'm going to get into the disruptions that are there. I'm going to share with you some of the old ways on what is not working anymore. I'm going to share with you what are the new ways. I'll be sharing with you a few key levers. If you just focus on those levers, and there are actually 3 key levers, if you actually work on which if you stay till the end of the video, you're going to get, you'll get to know what it is. And if you apply these 6 tactics that I'm going to give you, you are going to be able to get on the fast track. Okay. Uh, my name is Siddharth Rajsekar. I've been in the coaching industry for many years and I just want to tell you that, uh, since 2018 in my community, I have more than 50,000 people in the community. And as of today, more than 9,500 reviews on Trustpilot. And more importantly, All the top coaches in our country are my students. Like for example, Dina's 9,500 students crossed 10 crores. Shruti, 9.5 crores as a coach. Riddhi, over 4,000 moms she's uplifted. YouTuber Shriram makes over 4 crores following my system. Shweta Samota again hits 3 crore with a 4,000-member community following my system. So what you're actually going to be getting in this particular video are proven ideas, which is going to give you an edge compared to anything else. Okay. You might've been seeing me or watching my videos. Maybe you would have seen my ads and stuff like that, but I want you to stay till the end of this video, take action. And at the end, I'm going to invite you to my webinar where you can actually join my webinar and you can be a part of our premium community. We are fast growing. Some of the top coaches are my students. And especially if you're, if you're somebody who's been watching from outside, or from the side, watching from the sidelines, it's time for you to come inside. Okay? So first let's get started and let me explain to you what are the disruptions that I'm seeing in the coaching industry after being in the industry for so long. Okay? So the first disruption that I can see is, uh, AI is literally replacing experts at scale. What I mean by that is if you're only depending or growing your coaching business based on your knowledge, you are already irrelevant because AI can do even better than you. Second disruption is courses don't convert anymore like before. The average course completion rate is only 5 to 10%. Number 3 is attention is expensive. Now there are so many options that are there in the market that becomes very difficult for people to hold attention. And there are, I'll share with you in the tactics, there are some X factors that you can actually have as a coach. Number 4 is trust beats your credentials. I've seen many experts, they're all about how many awards they have won, how many TEDx stages that they've spoken on, how many books they have written, and how many badges of honor they are wearing on themselves. But I'll tell you what, no one cares about that. What people want is they want to work with coaches and trainers who are trustworthy, who can provide a result. Number 5, execution is missing. A lot of coaches are only playing the information game and they're not playing the execution of the implementation game. And finally, number 6 is community wins markets. You know, markets can go up and down, tactics can go up and down, but once you're able to understand how to build a community, your game is going to move to a whole different level. So based on whatever I've shared with you right now, these are the disruptions that I see coming. And if you have to have an edge in the coming years, you need to first understand the old way versus the new way. Okay, let's first understand what are the old ways. The old way, think is very, very simple. Okay. Old way is create a course, like record knowledge, package those videos, upload your modules on some LMS platform. And then second step is you run ads, you push traffic into it, chase leads, depend on product launches and everything else. And the third step is you hope for a good completion rate and you hope for a good success rate. But the sad truth is it does not happen because students consume, they get overwhelmed and they disappear. And think about the last time you bought a course on Udemy, You never actually finished that course. You saw only the first 2 videos. So the essence of this is the old model is based on the content-based business model. And I've been speaking out about this for more than 6 years. You go on my YouTube channel and look at some of the videos I recorded 6 years ago. I'm talking the exact same thing. And at that point of time, 6 years ago, I possibly had around 5,000 people in my community. Today I have 50,000 people in my community. Now, why did that happen? Because I followed whatever I'm sharing with you right now. Now, what is the new way? Even though I'm calling it the new way, it is still, it is still not new. I've been doing this for 5 to 6 years, but I'm going to tell you that this way actually is more sustainable. It is going to continue working for many years to come. Now, what is the new way? The new way is first build a community, a community around your passion, attract believers who believe in whatever you are, what you stand for, create a sense of belonging and create a shared journey for them. It's not about knowledge. Two is drive implementation. Even right now I'm recording this video in the middle of my hackathon, demonstrating to others on how to record a video on YouTube and rank it. Okay? So drive implementation through challenges, through calls, through accountability systems, gamification. And number three is ascend a person's identity. When people join my community, they're not joining for knowledge. They are joining because they want to become the better version of themselves. And I've said this before, people don't buy products, they buy a better version of themselves. So a member becomes a creator. They go from creator to leader to ultimately becoming a success story in your community. So the new way, or the most sustainable way, is transformation ecosystems. If you're still building your business in the old way, trust me, your numbers are already going down. You know that, and it is time for you to actually make that shift and change. Okay. And if you're somebody who is not yet in my community, you can go to internlifestylehub.com. There's also a link in the description. Click over there, join my masterclass, or even go straight away to internlifestylehub.com. There's a way you can actually join directly in our community. Okay. Jump into our solo membership and get started. So now that I've shared this with you, I'm, I'm going to tell you what are the key levers. Like if you just work on these 3 pieces, Like if you just turn the levers on these 3 areas, imagine there's a triangle, open the lever here or work on this and this on the one on the top. When you, when you actually work on these 3 levers, you are going to be experiencing massive momentum and growth in your coaching business. Okay, now how does it work? First lever is you got to really build the trust engine. Okay, you can't buy trust. You can only buy attention through ads and stuff, but trust has to be earned. Now, how do you earn trust? There is a method. Okay? You got to like proof stack. If you go and see on my YouTube channel, I've recorded interviews of so many videos of my successful students. So proof stacking of your students, your numbers, your outcomes, screenshots, stories, building Trustpilot reviews, all of this is important. That's going to build your trust engine. Two is authority positioning. Have a clear enemy. Like my enemy with what I'm doing is that broken education system and employment system. So I have a very clear enemy. How to give a clear promise and a clear methodology. My clear promise is, is how you can go from scratch to digitizing, monetizing your knowledge in 90 days. Many people achieve different results depending on their level of commitment and dedication to the craft. And I have a clear methodology called the Freedom Business Model. Okay? So in the beginning, you may not have all of this, but start building it from ground zero and have a consistent signal. Okay? Don't just keep changing your messaging and changing your, your whole idea from time to time. Have content that filters, attracts, and not just entertains. If you see most of the YouTubers, you would see it's all entertainment content. You would like to watch their content, but you would not buy anything from them. Okay? And especially if you're a knowledge giver, you got to really build content that generates a signal. The second lever is you got to really master the conversion engine. There are different forms of conversion. You know, one of the flagship, uh, conversion methods that I have been following for many years is my webinar selling formula. Some people, they say webinars are dead and it does not work anymore. But you know what? Those people are saying webinars are dead also do webinars to sell. Okay. Some people say only one-to-one works or this. I believe that everything works. You just need to pick what works for you. And according to me, the webinar selling formula is something that I've been following for more than 8 years. So one flagship webinar that sells, which gives a clean promise, 3 secrets and an offer. This is my conversion engine. A simple value ladder, taking people from an L0 webinar to an L1 membership to an L3 certification and have an L2, which is a layer in between with a clear upgrade logic upgrade that can be there, an upgrade logic and clear automation and follow-up systems like direct messages, calls, email, WhatsApp sequences, and also conducting showcases. This is the conversion engine that really needs to run. And again, if you have no clue about this, just jump into my community and in our hackathon, I'll help you build many of these systems. And number 3 is we have a delivery engine. So the delivery engine is your implementation systems. Like I, I'm actually doing a hackathon right now. We have a scoreboard, we have a leaderboard, we have an accountability system. We put people into teams. There are standard operating procedures for every mission in the hackathon on what people need to do. There's a community flywheel also. Like if you, let me just show you this. If you go to internetlifestylehub.com, uh, I'm just going to, just share that with you right now. Okay, let's go, let's go to that screen. Uh, this is our main website, and on this website you'll be able to see when you scroll down, there are so many stories, like from doubt to freedom, 82 stories that are published right now. And each story, let's say if you go to, uh, this Vedic Motherhood Tribe, okay, Ramya Reddy. Now she's the 82nd story. There is absolute social proof on links to her social profiles. Where is she coming from? What are the highlights of her journey? From $1 to 60 lakh as a Garba Sanskar coach. Like this, we have tons of stories that are documented on our platform, and this becomes our key leverage engine. Okay, so we have a delivery engine where the community flywheel, where the wins, the testimonials, the referrals, and the whole gamification platform and our social network, it all builds The social proof. It is not about content anymore. So if you're just sitting and creating courses, I'll tell you, you're already a dinosaur right now. You got to like wake up. This is the new format of the coaching industry. Okay? This year, this is what really works and you need to have a clear ascension pathway and ascension for taking people from identity to milestones, to giving them rewards. You can go and see on my YouTube channel, there is something called Freedom Talks. There's a playlist over there and we do events every 6 months, live events. And we have many of these stage talks. And I also give rewards on the stage. And I also assign people into different roles. We have different leadership roles. We have captains and counselors and commanders. And I've really built this into an engine where in spite of me just being the founder of the community, the 7-member team, we are able to create maximum leverage by working with the community members, with other community members. It's, it's an amazing delivery engine. So in essence, I want to, if I have to give this in a nutshell, trust gets you attention, conversion gets you the cash, but the delivery methodology, it gets compounding results for yourself and for your community. Now based on whatever I've shared till now, I'm sure by now you're thinking, okay, is it going to take a long time to actually build something like this? My answer is, is 90 days. If you can dedicate 90 days, in the next stage of your life, I can help you put all of this together. Okay? And now with different tools, uh, you can do a lot of stuff and I'm going to share some of the tactics that I actually use. Okay, let's get into tactics. So I have 6 specific tactics for you. The first tactic for you, like if you really want to put this into action, that I'll also be teaching you in my community is the webinar to the community call to action. Normally when people go to webinars, they either sell a one-to-one coaching or they sell some kind of a product or a challenge or something like that. But I sell a community membership. Okay. And the community membership should be priced anywhere between $100 to $200 if you're outside this country. If you're in India, there are 5 to 10,000 rupees as sweet spot. Two is a 3-second hook reels. If you master this one thing, like getting people's attention within 3 seconds, this will give you a good leverage to get more reach on different networks, on especially the short-form networks, Instagram and YouTube Shorts. The proof flywheel system. You need to have a gamification engine where as and when people are getting results, you got to interview them, document their success journeys, and put it into on your YouTube channel and other places and drive your leads back to these, these videos. What it'll do is it'll build a proof flywheel system where more and more people, they'll be seeing more and more results, and that'll actually inspire new people to actually buy your, your, your membership into your community. Have a challenge-based onboarding. So what I do is when anyone comes into my community, even in my sales pitch and my webinar, I tell people, I welcome them to a challenge. Where in 3 days if they complete the course, they get a certificate, and they upload that certificate, they get a t-shirt. And then if they continue that for 3 months, they get a ₹2,000 voucher and another certificate. And then if they continue that journey and if they hit the Hall of Fame, they get an actual prize on the stage. And they continue that journey with me for 18 months to 2 years and, you know, become a ₹1 crore champion, they get an actual ₹1 crore champion award on stage. So it's a, it's a very challenge-based, uh, you know, journey that I designed for the students. And I, it's even the onboarding, I do it that way. And we have an ascension of a ladder. So we have a low ticket front end, we have a high ticket backend. My low ticket is my silver membership, which is in the range of ₹5,000 to ₹10,000. And then I have my diamond membership, which is an annual certification, which is in the range of ₹2 lakh in Indian rupee terms. And it's a subscription-based model. And then I have a super high ticket, which is my quantum level. Where now at this point there are more than 116 of them who pay me 10 lakhs per year for me to personally mentor them. And some of them have been renewing that membership for the 4th year in a row. Okay. Now that is my ascension offer and whatever profits I'm generating from the backend, I'm reinvesting it back into the frontend for me to get more customers. So I basically created that into an ascension offer ladder and a flywheel. So, and the other key tactic that is important is Leveraging AI content and your follow-ups and operations and automations and everything else. In terms of AI content, I give a lot of prompts. We have a lot of codexes in our system, and now we are using Lovable and many of these different vibe coding tools in our community. So again, if you're not in my community, there's a link in the description. Join my community and you'll be able to put all of this into action. Okay. So now that I've shared all of this with you, I'm sure you are wondering, okay, how is this? I mean, is this too good to be true? What I would like you to do is click on the link. You'll come to my masterclass page. Okay, so there's a link. Let me just show you that masterclass page. So when you click on that link, you'll come to a page that looks like this, and you, you should be able to join my masterclass. I have a masterclass running every morning at 11 AM. Okay, so when you come for the masterclass, just give your details. I'll also be giving you some prompts and stuff like that, some AI prompts. So just jump into the masterclass. Okay, that's the first step. And then, um, once you're in the masterclass, you can join my community. And let me show you that when you join my community, you'll, you'll have a full-blown social network like this. Okay? So we've also launched something called LalandaX, which is like city clubs in all the top metros in India. And we have opened up the applications and then we have a leaderboard on the right. We have a very engaging social media feed with a lot of stuff that's happening. I share podcasts, members interact, they share their learnings. I've got all of my courses also loaded over here. So you can learn on the go. Right now we have the hackathon that's going on. So all of my courses are AI-powered. Okay. And we have a full-blown gamification engine where when you come into the platform, you'll be able to track and see like what stage are you in and what is going to take you to move from this stage to the next stage. Okay. So we have an entire stage-based gamification framework. Like you can see on the screen, you can go from starter to freedom finisher, to Hall of Fame, to 1 crore champion, to 10 crore champion, and goes on and on. And we've got multiple events. I've got an AI version of myself where you can literally chat with me and you can speak to me with my, in my voice as my AI giving you the support. And I built some really good tools also for you. Okay. So we have many powerful tools that will, AI-powered tools that can help you accelerate your journey. Okay. So right from finding your niche, designing your persona, building your Freedom Business Codex, your skills trend scorecard, and also 90 days going through a Viral Reels challenge. Okay. So this, and a whole lot more. So what I would like you to do right now is I just want you to fast track on this journey. Okay? You have two options. Either you can figure things out on your own, spend years and years together trying things and wasting your time, money, and energy, or the smarter thing to do is you can just join my webinar, join my community, and start building. Okay? So Siddharth Rajsekar here. Thank you so much for tuning into this particular video on YouTube, and I look forward to serving you more in my future videos. Okay, so share your comments on what are your top learnings from this particular video, and, uh, I can't wait to help you digitize, monetize your knowledge, and actually build the right strategy, uh, coaching business. Many people don't know, or they just get mixed messaging by looking everywhere, all over the place. It's proven, it's simple, it works. Don't think, just jump. I'm with you. All the best.