Siddharth RajsekarFounder, Internet Lifestyle Hub · Turn Your Knowledge into Freedom.

Don’t marry your niche.

11 Jul 2026 · 1 min

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Siddharth Rajsekar argues creators should test a niche like dating, not commit to it forever. He moved from affiliate marketing to AI work, showing how your focus can shift. Stay married to learning and serving people, not to a fixed topic.

Chapters

First of all, don't get married to your niche because in the beginning, just like how before you choose a life partner, you need to find out who that person is. There's going to be a courtship period. If it works out, great. If it does not work out, you're going to find another partner. The same with finding your niche. The first time, don't think that the first niche is not love at first sight. It's not going to happen. It's very rare. If it happens, great. If it doesn't happen, it's fine. So the first time when you find a topic, explore the topic, go through the courtship period with the topic, see if you align with it, see if other people are aligning with it. And if it is working, great, continue that niche. Like I started my niche in affiliate marketing. Today I'm doing something doing different. So I'll not get married to my niche. And the best part is, as you're growing, even you'll evolve your niche. Like, even though I'm not changing my niche now, but I know it is moving more in a totally different direction. I've included AI, I've done— I'm doing so many other things. So don't get married to your niche, just get married to your vision. And the vision is to serve others, help others, and be a lifelong learner. That's the game.