Siddharth Rajsekar says creators should pick one clear problem to solve, then narrow it to a micro-niche. A video sales specialist earns more than a generic sales expert. Start with a broad category like business or health, then get specific.
Chapters
The biggest challenge people have is niche clarity, being able to find the topic that they want to teach and build a community around. But it all begins with identifying your problem, what problem that you want to solve for others. And these are the general problems that people have. People have business problems, they have money problems, they have health problems, they have relationship problems, and some of them have creativity problems where they want to enhance their creativity. So the first step is identifying what problem do you want to solve in this world, which is aligning with your purpose and aligning with your skill sets. The second step is how do you narrow down that problem further? So for example, if I say that, hi, I'm Siddharth Rajshekhar, I'm a sales expert and I can help you grow your sales in your business. So rather than just being a generalist, I'm getting more specific. But if I take it one step further, if I say, hi, I'm Sadh Rajshekar, I'm a video sales specialist and I help businesses get more sales using the power of videos. Now that is laser pointed specialists are the ones who are going to be making more money than anyone else. Especially in a digital business. The riches are in the micro niches.