From ₹10,000 Salary to ₹20+ Crores | Real Coaching Business Journey

When COVID happened, everything stopped. But I truly believe in this statement that every failure is an opportunity. So this is our story from 0 to 4.3 crore rupees. Are you guys ready to learn the secrets? And I did not know how would I survive from March to April and May. I had the fuel till May last, and that's why I understood that I need to be ready to fail. And I created not one, not two, but three more courses.

Now the result is we have documented 200+ success stories, 100+ Hall of Fame recorded interviews, and now we are touching 1 lakh YouTube subscribers.

Food, they say, is the fuel for the soul, right? Agree with me? Good food is fuel for the soul. But the food business, well, it can be extremely rewarding, but is it a cakewalk? Nah, far from it, right? So, well, it is a lot of pleasure to invite such people up here on stage, the next speakers, so to speak, because they are India's leading food business coaches, and they're absolutely rocking it. Okay? They come from very, very small towns, and they have a very impactful story, that of sheer determination to succeed. Theirs is an awe-inspiring journey of going from zero to 4.3 crores after multiple failures, multiple failures. Yes. Please give it up nice and loud for— 4.3 crores is not a joke for anybody. And for somebody who comes from a small town, not at all. And in the food business, right? They've been with ILH for all of 30 months. They have 5,000 students. They have about 200,000 leads. They have 200,000 people that, you know, they've reached out to. Using social media, and they say that their top 3 accomplishments are, of course, 100+ Hall of Fame, 10+ crorepati, and 200+ food brands launched in just the past 2 years. Wow! Wow! That's phenomenal. They love the fact that some of their students make a lot more money than them. They absolutely love it. I'm sure that they are extremely proud of that fact as well. And when someone has this kind of a superpower, which is taking quick actions— you know, actually, they launched 4 courses in the first month that they started the business. When somebody has this kind of a superpower, I think the universe cannot help but say, "Tathasthu." So ladies and gentlemen, please put your hands together for the leading food coaches of India, Dr. Abhinav Saxena and Kratika Chobe. Whoa!

Take it away, guys.

So how many of you— I'm sorry. So how many of you have already launched your courses here? Raise your hand. Yes. Awesome. And how many of you have not yet launched your courses, by the way, for any reason? Come on, be honest. Awesome. Thank you for your honesty, guys. Because in next 10 minutes, what I'm going to show you is going to help you go to the next level. Okay. I'm going to share not one, not two, but 7 secrets that helped us to reach to the next level. Yeah.

So this is our story. We belong to a very small town. I am from Chhattarpur, he is from Azamgarh. In fact, 2 years back we were earning ₹10,000 monthly salary. Like this is like pinch moment for me because like 2019 mein abhi 10,000 salary thi and right now I am on this stage. So this is like huge moment for me.

So job mein paisa nahi bane toh I started business. And then business failed. And not one, not twice, I failed almost 6 times. First of my 6 failed businesses failed. And if that was not enough, I was still struggling and surviving in the 7th one. But like, then this happened. Everybody know about it? Yeah. So for a lot of us, it was a big full stopper. For a lot of us, it was a big life changer. And it was cherry on the top in my miseries, I will say, to be honest. So when COVID happened, everything stopped. But I truly believe in this statement that every failure is an opportunity. How many of you believe in it? Yes. Every failure. So no matter what, where you are right now, I'll show you my screen here. So this is my bank account statement from March 2020. And the balance you can see was 91,000 in my account. And since then, by then I was already into the business coaching industry. So I already started my physical workshop. So I had team, I was doing hotels booking and all. So almost like ₹50,000 was my monthly expense. And I did not know how would I survive from March to April and May. I had the fuel till May last. And they say that whenever you are ready, the mentor appears, right? And I truly believe in it. And that's when Siddharth happened. Let's give it a round of applause for Siddharth. That's when ILH family happened. That's when freedom business model came in our life. And just a second. Okay. Is it working? Okay. So this is our story from 0 to 4.3 crore rupees. Are you guys ready to learn the secrets? Awesome. So let me start. The first one was, it was a big, big, big learning for me. So how many of you are guilty of marrying your niches? Yeah, it becomes our identity sometimes. No, yes or no? Come on, raise your hand if you are guilty of it. Yeah, especially in the beginning, a lot of time we are so stuck with our niche that is going to be the fact that could be. And that's where I was. That's what I was doing. So, but it was not working because the first course I launched in the digital world was, sorry, the first course that I launched was just replica of my physical business, the physical business model that I was doing, the live workshop model. It was just the replica of that and it did not work for me. And that's why I understood that I need to be ready to fail. And I created not one, not two, but three more courses apart from that one course. And I was ready to fail. The second was, second one that I created, the second course was Digital Coaching Formula. How many of you are guilty of that? Yeah. Once we learn from Sid, we intend sometime to copy exactly. The niche as well. And that's what I did. Trust me, copy doesn't work. From my experiences, I'm sharing this and it failed. I was able to sell few courses, like 20 people hardly bought, but at price point of just ₹500, I was not able to sell more. And that's when I launched the third business, which was into food business coaching and that who I am, that is true to me. And that created the magic. So the fourth course was also ready, but I never launched it. And this was the game changer for me. So please guys, don't marry your niche. Everyone repeat after me.

Don't marry niche.

Okay, initially, yeah, that maybe, but initially especially. So launch your version 1. The second strategy that worked for us was YouTube strategy. And the creator of that was Kratika. So Kratika, please share.

So what happened, we were following exactly Sid. Sid was doing Hall of Fame as his recorded success stories. We were also doing Hall of Fame, but initially 1 or 2 Hall of Fame came. So I came up with the idea, let's do finishers, because we were having a lot of finishers. We started doing finishers. You can see 3 finishers on the screen. We were started doing the interview. Now the result is we have documented 200+ success stories, 100+ Hall of Fame recorded interviews, and now we are touching 1 lakh YouTube subscribers.

And a lot of time when we talk about YouTube, we think about that YouTube pays less money. Yes, YouTube pays less money, but if you calculate the subscribers that those are on YouTube, they learn from you, they trust you, and then they invest back in their more education from in your course, in on your platform. That's when you make the real money. So from YouTube organic growth, we made almost 1 crore business. The third big strategy is one of my favorites, which is announce first, launch later. Okay, so how many of you are honestly here stuck in launching your course right now due to some or the other reason? Camera se nahi, mic se nahi, launch nahi, time nahi mil raha. Someone? Yeah, I can see a few hands are raised. So you can try this out. I tried this. So what I did, see, commitment force action, always remember that. So I announced a date. On this date, I'm launching my first course and my course is going to be about this, this, this. And now that was the deadline. Till that deadline came, I did multiple webinars to sell and fill the room, the digital room, of course, the Zoom room. And I made few lakh rupees before even creating the first video of my course. Isn't that amazing? Yes. So I launched, I announced, and after that we recorded that live session and then we made a small video from that and then we uploaded it for next 2 years till we made like some few crore rupees. People were watching the same recording that happened in 2020. Isn't that amazing?

Yes.

The fourth big secret is invest back in your business. And this is something where we were stuck. Kratica was holding on. So Kratica, would you like to share?

See, we were making ₹20,000. We invested ₹20,000 and generated ₹1 lakh revenue and I was okay with it. Abhinav kept saying, Kratica, please push more budget in the ads and I was not ready. Something was inside me was not ready. So one day we had call with Sid and Siddharth Rajsekar asked me, Krutika, if everything is right, then why are you not spending ads? And I was shocked. I had no answers. Then I started putting more budget and till date we have spent ₹1 crore and we have generated ₹4.30 lakhs. And with 4 times ROS.

Can you play the slide please? All right.

So another challenge happened. Avinash, would you like to share?

Yeah. So another big challenge that came across was we had 3,500 paid members, L1 members I'm talking about. But still people were not purchasing our L3. And we were stuck with our L3. 100 people hardly bought our L3, which was then positioned at ₹25,000, ₹35,000. Still people were not buying our L3. And we were making a lot of revenue but very low profit. And that's— there comes the next secret. The slide is not okay. Okay. And which is focus on your L3. So what worked for us, I will share that. First of all, I re-recorded my L1 after 2 years. Initially, I re-recorded my L1 course with lot of better seeding of L3 because first when I launched, there was no seeding of L3 because I had no plans of L3. So I re-recorded it. I created a ritual for me. So daily after, before L3 sales, I take a nice ice water bath. Second, I wear something new. Okay. That day it's a special day for me, L3 sale. So I buy some clothes like shirt or pant or anything will work, but I do something like that. Then Siddharth Rajsekar gave us a legacy document in Quantum. So we read that. Affirmations, we listen. Stranger's secret, we listen. So we do a lot of ritual activities. Almost 1-2 hours before L3 sales, I am busy with my rituals only. No work on presentations. Okay. And then I started Super Growth Club. So thanks to a lot of Alpha members here. We share a lot of ideas and this idea came from them. So Super Growth Club we started where we meet daily for 15 to 30 minutes with our current members. So usually we do inner circle calls, right? Which is weekly ones. But what can be better than that? We started meeting daily for 15 minutes, 30 minutes. And what happened due to that was engagement started beginning more, inner circle strength gone up. And also I prepared some facilitators of mine. Now even today, Super Growth Club is happening where I'm with you guys. And now like in 15 days only my team is taking care of. So the engagement is happening. And 60% of my sales of L3 is coming from the attendees of this club, Super Growth Club. Isn't that amazing? Ache se baje aalo yaar. Also a big, big, big, big game changer was increasing our L3 price. But it's not the case. So I increased the price of L3 not just to increase the revenues, but mainly to remove procrastination of the members. A lot of time people think, arete, thik, aghli baal le lengi, are offer bolte, aghli baal le lengi. But aghli baal, jab wohi price da siddharth rajsekar bhi siddharth rajsekar megha hota jata hai, So now people decide, for how many of you it makes sense? Yes. So start increasing your prices. We went from ₹25,000 product to right now ₹1.2 lakh our L3 in 2 months. And to drive that, every L3 sales, we plan some new offer. Again, a lot of our Alpha members shared this idea and it really worked for us, which is we introduced some workshops, some events, something that is coming up and it will miss if you don't take right now. So it creates FOMO and a lot of people jump. And if they jump, they get more results. So it's a win-win situation. Yes or no? And then the quantum magic happened. Kratica, would you share?

So then quantum magic happened. We made 1 crore in 12 months. Okay, then joined Quantum, made second crore in 7 months, third crore in 4 months, and fourth crore in third month. Imagine. Now we are aiming for one crore in one month now.

Yeah, one crore per month. Yes. All right. Can you move to the second slide? Yeah. And the secret for doing this and the growth pattern that we are seeing and you guys are seeing is automated the front end, automate the front end. So can you guys believe since last November 2021, I've not done a single L1 sales? Can you clap, guys? Yeah. So it's the November 2021 recording. And that is playing on loop and every week we are doing 3 sales and people are buying on a continuous loop. So in turn I'm getting more time so I can serve these members who come inside the community more. Yes or no? Currently I take Inner Circle hackathons and council call for L3 members. So hardly 4 to 6 hours is my weekly engagement in terms of in terms of session taking, that's all. Complete life freedom. And I can now, I'm focusing more on delivering 10x value. So I am very proud to say a few of our members are now making ₹2 crores per month in our community. Yeah. So freedom, freedom even zada value dena ke liye bhi chahiye. That's the key factor here. And all these results we did with the quality life, really a better life than we were living before. Quality time, like as I said, 4 to 6 hours per week, seriously. And this kind of revenue and serving 10x value to members. A lot of people are like, we are in gratitude to Siddharth Rajsekar. So I hope everybody's members are similarly in gratitude to them. Similarly, 10x value and 50 lakhs charity our community has done till date already. And all this while making friends and alliances. A lot of our Alphas are allying. I will be open to others as well for alliances. And yeah.

And we are doing dream life for our parents and our family. See, I'm sorry. See, I'm daughter of single mother, so— I mean, single parent she is, so— I'm 28, he is 30, and we are just getting started. If we can do it, we can do it, you can do it too.

Yes. Come on guys, say, "I can do it." Awesome. Always remember, every failure is an opportunity. So doesn't matter where you are right now. It's just an opportunity to go to the next level. And the biggest secret of all was following Sid 100%. Don't put your brains. So huge gratitude. To Siddharth Rajsekar, ILH family, and all the members for giving us this opportunity.

I hope you learned a lot.

Thank you. His gratitude. Thank you. Amazing story. Are you inspired? They just moved to a new home. Okay, you didn't tell about that. What's that feeling like? It's truly amazing feeling. So we are currently living in Indore and where we have moved is probably the most posh colony, posh flat, and truly grateful. Amazing, amazing. Wish you both all the best. The thing about their niche is food business. Yes. There's a superb collaboration with all our health folks over here. Yes. So that's going to be a good, good integration. Get everybody to eat good food and all our health coaches will take care of the rest.

Yeah.

Wow. Once more, round of applause. All of you can take your seats.

Yeah.

Thank you.

More power to you, Abhinav and Kratica. Thank you, thank you.