From Home Baker to ₹4 Crore Entrepreneur | The Business Model Nobody Told You About

I was in my job for a fixed salary, but baking gave me true happiness and it gave me a lot of freedom. Freedom to be with my son and watch him grow up every single day. So I ditched my job and got into baking full-time. What if women who are stuck in their 9-to-5 job can convert their passion for baking into a profitable business? I thought it is such a great opportunity. In an online baking space, who will pay me ₹50,000? That itself was a mystery to me, but still I decided to start I still go ahead and follow the process. And to my surprise, in my first diamond showcase, 5 people ended up paying ₹50,000 for it. And I knew that this system worked. And in the next financial year 24-25, I've already crossed a revenue of ₹4 crore. Beyond these numbers, my life transformed. I conducted my first offline event, Bakery Business Retreat, on the similar lines of FBR. I launched my book, You Can Bake, which became a bestseller in just 2 days that too organically.

Well, Let's hear it for our next creator, our next speaker. At this point in time, she is a bakery business coach. She's been part of ILH for the last 3 years, and since joining this amazing family, she has been able to earn a massive revenue through her online coaching business of just about Siddharth Rajsekar. 6.5 crores. Let's hear it.

Wow!

You know, something very, very unique about this person. She's an engineer. She's also an MBA. She's worked with a top Indian IT company. And she lets go of her corporate job, well-paying corporate job, to follow her heart. Now, her home bakery business as a journey was featured in Facebook on WhatsApp official documentary in association with People's TV, and she was also covered by BBC News and London Financial Times. Wow! I love this. I love this about her. She once actually made a life-sized T-Rex cake, 6 feet tall, 9 feet wide, just for a bakery exhibition. And she did that to be able to help herself and the world understand the power of creativity and the power when you say, "Yes, I can." Wow, wow, wow! She's the epitome of creativity meets passion. Please help me welcome our super successful bakery business coach, Deepti Vartak. Come on, I can't hear you.

Please have a seat. Your choices create your reality. What if I tell you that a single choice can completely change the trajectory of your life? In my coaching business, I made 3 such choices which have given me a lot of freedom, massive revenue, and a dream life. So let me take you back to where it all began. I never went to a pastry school. I got into baking just because I wanted to bake a lovely cake for my child's first birthday. So I started learning the recipes and the decorations through social media. But the cake that I made was horrible. There were cracks on it, the cream was melting, nothing like the perfect cake that I had imagined. I still remember that moment. I cried. My heart sank. I felt as if I have failed, not just as a baker, but also as a mother. That day, I made a choice. By the way, how many of you are feeling that I'm a little bit overreacting right now? I mean, it is just a piece of cake. You can always get one from a bakery, right? But for me, it was not just a cake. It was about creating something special for my child with my own hands. So I decided to learn— no. So what I realized about overreacting to a cracked cake is that I just wanted to make my 1-year-old happy. So I started to learn the art and science of baking, not just the recipes. Soon, I started making such kind of cakes. And when people started asking me to bake such cakes for them, I felt so happy. I felt making such cakes and making people happy is so much better than going to a 9-to-5 job. So I started questioning my job because, frankly speaking, I was in my job for a fixed salary, but baking gave me true happiness, and it gave me a lot of freedom, freedom to be with my son and watch him grow up every single day. So I ditched my job and got into baking full-time. And soon people started asking me to teach them. So I opened my home for offline baking classes. I fell in love with teaching, and people started loving my classes. And I thought, it is such a great opportunity because in India, there are millions of homemakers, so many women who are incredibly talented, but they don't get an opportunity to earn. So what if I can teach them how they can convert their kitchen into a money-making machine? What if women who are stuck in their 9-to-5 jobs can convert their passion for baking into a profitable business? I thought it is such a great opportunity. So I wanted to expand my offline classes, but that's when COVID happened. Everything was shut down overnight, including my baking classes. And I realized if I have to continue doing this, I have to take it online. So during COVID when I started, my entry-level program was priced between ₹99 to ₹499, and my upsell was priced between ₹10,000 to ₹12,000. I was doing a decent job in this online coaching space, and that's when I came across this webinar by Sidz. And I kept asking him towards the end of this presentation, will this model work for my niche? And because I did not get a yes from him, I didn't join ILH back then. And I continued doing what I was doing back then. And in the first financial year of me starting my coaching business, I made a revenue of ₹75 lakh. And I thought, in baking, this is also possible. So I kept doing what I was doing, but a moment came when my revenue came down to just ₹35 lakh, a huge dip. Why? Because post-COVID, when the economy opened up, my ads started to become very expensive. The show-up was a problem. Audience quality started going down, and because of that, my conversions also went down. And that's when I made my very important and third and the most important choice. I joined Siddharth Rajsekar's Silver membership, but I wanted his time, so I literally jumped from Silver to Quantum in March 2023. In this first one-to-one session with Siddharth Rajsekar, we were able to figure out that there is no depth in my funnel and the customer journey is ending abruptly. In fact, Siddharth helped me figure out my purpose and he also helped me find that thread of happiness that started right from my webinar up until my backend level. And Siddharth also told me, stop what you are doing, change your ads and do a diamond showcase and charge ₹50,000 for my program. Seriously? I mean, it was for me, it was like starting everything from scratch. In an online baking space, who will pay me ₹50,000? That itself was a mystery to me. But still, I decided to still go ahead and follow the process. And to my surprise, in my first diamond showcase, 5 people ended up paying ₹50,000 to me. And I knew that this system works. So I started to implement all the strategies that Sidharth Rajsekar had shared. So let me share a couple of those strategies with you all. The first strategy is Dolphin Ads. Earlier, my ads used to look something like this. Of course, they used to be edited, but the Dolphin Ads, they are so simple. They are short, simple. So let me share with you what exactly I'm saying in this particular video. I never went to a pastry school, but still I was able to generate a multi-crore business. Hi, my name is Siddharth Rajsekar. I'm a home bakery business coach. In my free webinar, Home Bakers Launchpad, you will learn the 3 secrets to convert your passion for baking into a profitable business. So click the link below, register right now, and I will see you inside my free webinar. Thank you. It is that simple. I remember this video was recorded during one of the live session, live coaching sessions with Sid where he had given us 20 minutes to record 3 videos. This video ad I am running even after 2 years and this video has already made me a revenue of ₹50 lakh. The next strategy that worked for me really, really well is my new L3 structure. So the earlier L3 structure had a lot of recipes and lot of decoration techniques. There was no very well-defined customer journey over here. But the new L3 structure has so many elements. In fact, it is a codexified L3 because I started using all the codexes that Siddharth Rajsekar has given. I'll tell you, they are a complete gold mine. And because of this solid product, my community started getting massive results. For example, one of my students who was literally on her deathbed, she was fighting depression. She came out of her depression, launched her home bakery business, and she has earned a revenue of ₹5 lakh. ₹1 lakh in less than a year. Another woman who was not happy in her 9-to-5 job, she left her job and she made ₹1.8 lakh in a month, which was more than her monthly salary. And another one who was a homemaker who did not know ABCs of baking, she launched her dessert cart and she has already crossed a revenue of ₹10 lakh. These kind of results were not at all possible in my earlier L3 structure. The next strategy that has worked for me really well is customer feedback. And for this, Siddharth Rajsekar survey templates are a total game changer. So as you can see, the first part of the survey captures details like which city are you from, what is your age group, whether you are a beginner, intermediate, or an expert in this particular field. I'm sure you will all agree with me that we need all these details for optimizing our ads, right? And the second part of the survey captures these subjective questions. Now in these questions, I'm telling you, your customers will literally pour their hearts out while answering these subjective questions, and you will be able to figure out what is your community's pain point, what are they struggling with, what do they need to scale their business. Basically, you will be able to figure out what is the real reason why are they not getting result in their own journey. And if you could include that one thing in your funnel, you will be the best coach in your niche for sure. I believe that if this survey template works for my niche, it will work for every other niche. So towards the end of the presentation, I will share this survey template with each and every one of you. So what started happening in my funnel is because of the Dolphin Ads, I was able to connect on a deeper level with my customers because of the right messaging. The new L3 structure created more success stories and that gave me confidence to charge higher prices for my program. So there was a point where I was struggling to charge even ₹12,000 for my program. And now for my lifetime program, I'm charging ₹2.25 lakh. Thank you. Not because I became a better seller, but because my community started getting real and tangible outcomes. And the third thing, because of the customer service, customer feedback that I started collecting through the service, it helped me create a rock-solid product. And what happened because of all these things? The problems that I was facing like the ads quality, audience quality, and even the conversions, they were not bothering me anymore. In fact, in the next financial year, 23-24, I crossed ₹1 crore in revenue in a single year. And in the next financial year, 24-25, I've already crossed a revenue of ₹4 crore in my funnel. So before ILH, I had 2 levels, I had about 500 customers, and in 2 years I had made ₹1 crore. After ILH, I have 4 levels, about 4,000 customers, and I've already crossed a revenue of ₹5.5 crore. But beyond these numbers, my life transformed. I conducted my first offline event, Bakery Business Retreat, on the similar lines of FBR. I launched my book, "You Can Bake," which became a bestseller in just 2 days, that too organically. I took my parents and in-laws on a cruise vacation. And very recently, we have bought our new office in Mumbai, which is near to our house. And the next thing that I'm going to share with you, you will rarely see this happening. My husband, who was a vice president with a leading bank in India, he left his job and he became my business partner. Just because of these 3 choices. Maybe some of you would be standing at a similar crossroads right now, thinking what to do next. Maybe for some of you, the ads, CPL, ROS, that is not working. So rather than blaming your ads or your platform, see if you can fix the message. Identify who are you talking to, what pain are you solving, what transformation are you promising, because ultimately it is not about the ads or the platform, it is about how well are you connecting with your audience. Maybe for some of you, the audience quality, the show up, or the conversions are not working right now. So rather than blaming your niche that it is not a profitable niche or it is not a money-making niche, Or rather than questioning your value as a coach, see if you can create a rock-solid product. Because if you do that, you will create massive transformations for your community. And the things that are not working, they will start working for you for sure. Maybe for some of you, your funnel is already working. You're already making ₹10 lakh, ₹20 lakh, ₹30 lakh through your funnel. But still, Ask yourself these 5 questions. Whatever you are doing right now, is it fulfilling? Is it creating true transformations? Is it future-ready? Is it scalable? And can you do more? The answers to these 5 questions is no, then go back to fixing your message. Go back to fixing your product. And if answers to these 5 questions is is yes, then my dear friends, what you have is worth scaling. Because if you do that, your community will evolve. Their results will become your positioning. And because your community will grow, you will also start growing. For me, it started with this horrible cake. As a mother, as an employee, And as a coach, I had to make very difficult choices. I took those chances, and that changed the trajectory of my life. Now it is your turn to take those choices which you have been avoiding for very long. Give yourself permission to take those chances, and I promise you that will completely change the trajectory of your personal and your professional life. Thank you so much.

Let's give it up for Deepti, Harshad, Siddharth Rajsekar. Standing ovation everyone for Deepti. Is Harshad over here?

My webinar is going on.

Oh, he's working on a webinar. Okay, automated webinar.

Yes, so sales part is going on right now.

Yes, the sales part is going on right now. All of you just type— all of you not type, but say "PowerWash." Okay, may you have good sales today. But all of you notice how simple, how slow, and you're like, what the hell am I doing, right? Yeah, you're all the buggers. Was that inspiring? Yes! Now what I love about Deepti and her husband is, and Harshad, is right from the first call, whatever I used to give them as an idea, they would just execute it without questioning it. And you would give me feedback. Okay, I tried this, it worked. This maybe did not work, let's try something else. And that continuous feedback loop has what has got them to this point. And by the way, how many of you are now just I'm still reeling in mind blown, like baking a cake, ₹2 lakh, and would anyone even pay? How many of you are mind blown? All of you shout out mind blown.

And I forgot to tell them March 2025, one CR.

Please tell them what is it, what's the special news?

So in March 2025, last month, I forgot that line actually. So I, that was a month where I made ₹1 crore in one month.

Turn to the person next to you, give them a high five and say, "I'm mind-freaking-blown." Give another high five and say, "I want to start baking cakes." Super duper proud of you, Deepti.

Thank you. Thanks to you. Deep gratitude.

No, you put in the effort, but to show what is possible, what is possible. Thank you, Deepti. Let's get up once again for Deepti. And let's take a picture together. Keep the applause on. Come on, thumbs up.

I have this.

One second.

Thank you so much.

Thank you, Deepti.