How Being A Part Of ILH Karthikeyan Built Financial Freedom Starting with Just ₹10?

He's known for cutting through all the noise, and he's known for delivering absolute clarity.

I was running a digital marketing agency at the time of COVID My business was at the peak, but most of the people, they are born unique but die like somebody else. I don't want to be such a mediocre. I want to be unique.

He brings what he calls the 80/20 principle to life.

I was attending Siddharth Rajsekar's webinar. At the end of the webinar, I realized that digital coaching is my cup of tea, and at the same day completely closed my digital marketing agency business and handed over all the clients to my competitors.

He embodies this 80/20, and we call him 80/20 Siddharth Rajsekar.

I just handle my entire family expense and the business expense with my savings as well as with the loans. I still remember that I cut off the evening tea just to save ₹10 every single day. But at the same time, I was doing 2 webinars every single day, morning and evening, in Zoom without any audience. At that point of time, I had ₹35 lakh. When I enter into the Quantum, Siddharth seeded me that ₹1 crore per month is possible in this See, I work for 10 months to pay 1 year Quantum, but now I have the confidence if I work for 1 month, I can pay 10 years of Quantum membership.

You know, some people complicate success, complicate life, complicate relationships. How many of you like that? How many of us like that? A lot of complications constantly. Yes or no? A lot of us keep complicating a lot of stuff, right? Some people are like that, that they complicate a lot of things around them, especially success. And there are others who go out there and they just kind of simplify that to the most powerful, deep truth that there is. The speaker that you are about to witness is known for this one thing. He's known for cutting through all the noise, and he's known for delivering absolute clarity. How many of you think that that would be the day that you get absolute clarity will be the first day of the rest of your life? Do you believe that? Do you believe that? And that is going to be today. Because this is the one person who can give that to you, allow you to understand how there can be absolute clarity. Would you love that? So for entrepreneurs who are drowning in overwhelm constantly, he brings what he calls the 80/20 principle to life. We all know about the 80/20 principle, right? How many of us follow it? That's what he does. He actually brings it to life for many, many entrepreneurs. He's able to create effortless exponential results because of this amazing 80/20 principle. He's already impacted about 12,000 lives. Yes, give it up nice and loud. He's already impacted those 12,000 lives to think sharper, act smarter, grow faster with this 80/20 principle. And beyond this strategy, There is a wonderful, amazing, soulful side to him as well, that he's a Carnatic singer. But that aside, can I tell you one very special thing about this person? This person embodies 80/20. He embodies 80/20, and that 80/20 is seen on his face. Are you willing to go ahead and take a look at that once he comes up here on stage and then probably give it a guess. Yes? Willing to do that? That's the kind of humorous side to him that he has. He's going to really, really knock it off the charts. But ladies and gentlemen, this is a very, very, very special person because most people, as they keep going round and round in circles in the 80, he actually helps people bring— come up to the 20 and helps them see those results. Ready for those results? Are you sure? Then you have to rise up to your feet and be that 20% as well. Are you ready to be the 20%? Are you sure? Let's welcome the one and only— I can't hear your applause at all. I will speak louder than your applause, don't worry. Let's hear the loudest cheer The loudest welcome, the loudest applause for somebody very special. He embodies this 80:20 and we call him 80:20 Kartik Aaryan. Yeah, yeah! Okay, let's hear it nice and loud for 80:20, come on!

I was running a digital marketing agency at the time of COVID The digital world starts opening in a new form, right? And that is the best time for any digital business. Right, my business was at the peak, but at the same time I was attending Siddharth's webinar. At the end of the webinar, I realized that digital coaching is my cup of tea, that is my sweet spot. And at the same day, I closed my— completely closed my digital marketing agency business and handed over all the customers, I mean all the clients to my competitors because there is a huge difference between 99% decision and 100% decision. Then Siddharth Rajsekar offered me diamond membership. I want to become a diamond member, but one big problem. No money. All I had was the 7 lakh worth of digital marketing, uh, I mean digital marketing agency setup. But even if I am ready to sell it, who will buy it from me at the time of COVID So I sell it for irresistible offer, 1.5 lakhs. Done. Because all I need is that much and invested in the Diamond Membership. Because there is a huge difference between wish and the vision. Because becoming a digital coach is not my wish, it is my vision. And this is my formula, this is my formula, okay? So if you have a vision and if you are not taking action, that is not a vision, it is just a wish, right? And when I asked for the niche, Siddharth Rajsekar asked me to stand in front of a mirror and observe myself, that what was the one challenge that you overcome in your past. I saw a mediocre on the mirror who was living somebody else's life. See, most of the people, they are born unique but die like somebody else, right? I don't want to be such a mediocre. I want to be unique. Then I identified that I can convert the confusion into clarity using the power of 80/20 Pareto's principle. Then— 80/20 Pareto's principle. Then I picked that 80/20 principle. As my niche, as my micro niche. That is my micro niche. And see, if you are spending just 20% of your time, just 20% of your time in improving yourself with clarity, anyone can create fortune in your life, right? But here the big problem is how to get the clarity. Right? I strongly believe that with the 80/20 principle and some of the concepts, my own concept, I can help the people to convert that confusion into clarity so that they can create a fortune in their life. And then I created community called Fortune Makers Community, right? Because I turned the mess into my message. Thank you. One year grinding phase, completely grinding phase. I just handle my entire family expense and the business expense with my savings as well as with the loans. I still remember that, uh, I cut off the evening tea just to save ₹10 every single day. Even that my bike engine sounds like burning the money. It's really a tough time. But at the same time, I was doing 2 webinars every single day, morning and evening, in Zoom, live. Without any audience, just for my practice. And it took 20 webinars to sustain my smile throughout the webinar. Great. So that is really a grinning face. So this is the very important message I learned. That perfection is a myth. Progress is the key, right? If any of you people stuck in the perfectionism, please come out of the perfectionism, because until and otherwise, if you are not coming out of the perfectionism, you can't create anything. Then I— when I realized this, I started creating my course. In the beginning, I started all the courses for the college students. Saying 80% of the time you work for the placements, but 20% of the time if you work for creating your own job, you can give the salary for others, you can create the fortune. But it didn't work for me, completely wasted. Then I designed all the courses for the teachers, lecturers, explaining if you find out the 20% of important things I can help you with that, okay? Important things. And if you guide the students, the students can do 80% of the things by themselves. Good, right? No. It didn't work. Totally wasted. Then I designed the entire courses for working professionals, saying 80% of the time you can work for somebody else's goals, At least spend 20% of the time to find out your goal so that you can create a fortune. Didn't work. Wasted. Then I designed the— all the complete course for the business owners saying 80% of the time work for the survival, but 20% of the time, if you find out your sweet spot and if you go deep, you can create a fortune. That works. I translate in Tamil. I want to become a Hall of Fame member in ILHC. Not because of the recognition, but I want to surrounded with the serious people. At that time, Siddharth Rajsekar introduced Quantum membership for ₹10 lakh per year. Again, a problem. No money, no money. He asked me to pay ₹50K deposit. Current account, savings account, altogether I had ₹60K. To handle my family as well as the business. But still, I invested 50K. I arranged the balance in the loan. At that point of time, I had 35 lakh rupees loan. Because I am so serious, not my wish, it is my vision, right? So I got a beautiful family, quantum family, right? I got great friends— Sandeep Bansali, Praveen Kelvin, right? Vigneshwari, right? Satya Narayana, Appanna Ganesh, Bhuvana— a lot of, what do you say, family members. This is a very important point, and these people helped me a lot in my progress, and thank you each and everyone. Thank you. When you do your best, when you do your best, God will do the rest. God will do the rest, right? The question is, are you— are we doing the best? That's the thing. When I enter into the quantum, Siddharth Rajsekar seeded me that 1 crore per month is possible in this business. When 1 lakh per month itself a very big money in my family, 1 crore per month. I asked Siddharth Rajsekar, how to deserve it? Okay, he asked me, he asked me to launch my Diamond membership for 50K price point. I asked one question. Even to bring a person for 5K, I am struggling. How to bring a 50K person inside the community? He simply said, 'Karthikeyan, shoot first, aim later.' Being a sincere student, I am surrendered to my mentor, so I launched the Diamond membership. And if I launch the Diamond membership, what will happen? Two things happen. First thing, no people enter in the Diamond membership. Second thing, many people enter into the Diamond membership. I don't know, right? If no people enter into the Diamond membership, uh, no surprise. If many people enter into that Diamond membership, now I will be in the trouble. Because even I don't know what to deliver in the Diamond Membership. So I decided to restrict to 21 people, okay. I invite all the Silver Members. At that point of time, 250 members were there. Okay, come on, I'm opening something. It is known as, I mean, Diamond Membership. The price point is 50K. Even I don't know what I am teaching in the Diamond Membership. I honestly said this, okay? I don't know. And these are the courses I am planning to record in the Diamond, okay? Planning to record. All I can give you is my time. I can spend you much time with you. To my surprise, exactly 21 people joined in 4 days. Within 4 days. When I am not believing on myself, my community members are having trust on me. They are believing me. And From that day, I am working for them, and that is the why reason I am working for the community. And Jim Rohn says that if your why is stronger, how and what will be easier, right? 3 years, 3 years, I get the loan to pay the Quantum membership. Fourth year, things started working for me. One fine day, I took my wife to the bank to pay the loan. She was skeptical because I go to pay a loan— I mean, I go alone to pay a loan. This time I'm I mean, I'm taking her. Okay. In the bank, I picked the cheque. I wrote one number that closed the entire loan amount. And I said to my wife that this is the last day we are here and we will never come here anymore. 'No.' Her eyes were filled with tears, obviously. Next month, very next month, I took her to the jewelry shop. I asked, 'What is the amount of gold we need for our daughter?' Single chick, done. Then I next month took her to the iPlanet, order for 1 MacBook, 2 iPhones, 1 iPad. You should not ask a single question because I don't— I know nothing about the Apple products. Okay, give me the best, give me the latest one, give me the maximum configuration. That's it. Single check, done. And this became the pattern. Okay. See, I work for 10 months to pay 1 year Quantum membership in the beginning, but now I have the confidence if I work for 1 month, I can pay 10 years of Quantum membership. That is a transformation. That is the power of this model, right? I become the real hero. I become the real hero. Yes, yes, please take the photos. It's very, very important. Very, very important. Lesson learned. 3 things I learned that greatly helpful for me. The first thing, mission first, community second, me third. What a magical formula. With my observation, can I show you in a different perspective, right? Thank you. Most, I mean, 80% of the people, they have wished to become a coach. Only 20% of the people, they have the vision to transform the people. Okay, and 20% of 20% people, they have a special quality. They have community-first mindset, so they are successful in their career, successful in their business. And 20% of 20% of 20%, which is 0.8% of the people, they are super successful because They are having this one thing, secret: mission first. Mission first. Success is not an accident. Failure is not an accident. Whoever travel in the path of success, they will become successful. And who are having the pattern of failure, they will end up as a failure. The failure pattern is The— what is the success? What is the secret of the success? Focus. Focus on the mission. If you focus on the mission, nobody can stop you. Okay, and how about this 80% of the people? 20% of this 80% of the people, they are in this game just for the money, and that is the reason it is not working for them. And this is my observation, okay? Then the learning number 2: from the childhood, from the childhood, parents, teachers, neighbors, friends, everyone, even relatives, they are saying learn to earn, learn to earn, learn to earn. Learn to earn is a mediocre word. Please note it down. The fortune— what is the word that makes you fortunate? Learn to learn. Learn to learn. That is, that is a very, very, very, very important things, very, very important point, right? And this is the very important thing. Earl Nightingale says this: only two steps for the success— have the clarity on what you want and pay its price. That's it. The price is not always the money. In terms of value, money, effort, energy, time— value, money, energy, effort, and time. If you pay this price, you will get the success. So simple. And I would like to Conclude this with one statement. It's very, very important. Is that possible? Is it possible? Is a wrong question to ask, because if you are asking this question, you are confusing the universe. 'Is that possible?' is a wrong question to ask. 'How it is possible?' is the right question to ask. Then the universe opens the doors for you. Thank you so much, Siddharth Rajsekar, to show me this path of greatness. Thank you so much.

Was that an Omega Shift?

Yes!

I remember the one-to-ones, Kartikeyan. Special moments. In fact, there was one one-to-one where we didn't even talk about business. But I think a lot of the transformation happened from there.

Yes, from that point of time, my voice got— get opens. Yes. Thank you so much.

Thank you, Kartikeyan, and you're a true inspiration to show to others that anything is possible if you're a lifelong learner. Let's get up for Kartikeyan. Huge round of applause.

Thank you.

And let's take a picture from this side. Come, Kartikeyan, keep the applause going. Thank you. Today is Kartikeyan's birthday. So let's all sing for Kartikeyan, receive the love. Happy birthday to you, happy birthday to you, happy birthday dear Kartikeyan. Happy birthday to you. Come on, let's give it up for Kartikeyan! What better day than this?

Thank you, thank you, thank you so much, thank you so much, thank you, love you so much, thank you so much, wishing you all the very best. Thank you, thank you, Siddharth Rajsekar, thank you, thank you.