Siddharth RajsekarFounder, Internet Lifestyle Hub · Turn Your Knowledge into Freedom.

Is your niche attracting people, or actually transforming them?

9 Sept 2026 · 2 min

Watch on YouTube

1:30

In this short monologue, Siddharth Rajsekar outlines six practical criteria for determining whether a chosen niche is truly the right one. He argues that a genuine niche will keep you awake thinking about it, fuel a relentless desire to learn, align with lived experience, be tied to a larger mission, attract unsolicited questions from others, and satisfy a personal itch. He then reframes the niche as merely a bait to gather a tribe, emphasizing that the ultimate goal is to create a community where members become better human beings, which in turn leads to personal success. He invites viewers to comment on which point resonated most.

Chapters

How do you know that the niche that you have chosen is the actual right one? The first factor is it won't allow you to sleep. You will always be thinking about that topic. The second factor is you'd always want to learn about it. You know, if you want to really deep dive and you don't get bored of learning that topic, that's most likely the niche. The third one is that you have lived experience. That means you have a deeper understanding of the topic that as compared to anybody else on that particular topic because you have walked it and you actually understand it on a deeper level. Number 4 is you somehow have a mission behind it. That means it's not just about the topic, but you have something larger to contribute to the world with that same topic. Number 5, maybe people automatically come to you and ask you questions around that particular topic. So that's also a very natural way where people recognize you for that. Number 6 is maybe that topic is the topic which has been your itch. They say, you know, the best niche is to scratch your own itch. For me, I really wanted freedom, and that's why I built the Freedom Business Model. So our topic is what we want for ourselves first. And finally, I just want to tell you that whatever niche you pick, that's only a base. You know, ultimately you want to attract people who have that problem so that when they come into your community, you want to make them better human beings as you're going to become a better human being yourself. So according to me, I feel niche selection— all of these factors are important, but a niche is only a bait to invite people into your tribe and community, to provide them an environment and a space so that they become better human beings. And when you become better human beings, automatically the result follows. Let me know below which of these resonated with you the most.