Siddharth RajsekarFounder, Internet Lifestyle Hub · Turn Your Knowledge into Freedom.

The hardest part of Business! #shorts

10 May 2026 · 1 min

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1:02

In this short, Sanghamitra recounts how her "21 Days Video Confidence Challenge" initially attracted a large audience and generated revenue, but failed to create a lasting community because participants completed the challenge and left. During a pivotal one‑to‑one session with business coach Siddharth Rajsekar, he examined her funnel and product, questioning why she relied on a challenge format instead of a community model. Siddharth advised her to abandon ("bury") her signature product—a decision Sanghamitra describes as attending its funeral after four months of operation that had amassed 150+ community members. She frames this as a necessary rebirth, signaling a shift toward building a sustainable community‑centric business.

Chapters

My 21 Days Video Confidence Challenge was literally a market magnet, but then it was a challenge, not a community model. So people came, they learned, they did the challenge, and they went away, and I didn't have anything to ascend them and build the whole community. How many of you guys, you are going through the similar challenge right now? Yeah, many, many of you. When I had my first big quantum one-to-one with Siddharth Rajsekar, Siddharth looked into the entire funnel, scanned the entire product, and from there he just asked me one question, why are you doing a challenge and not creating a community model? And I didn't have any answer to that. And he scrapped everything and asked me, Sanghamitra, you need to now bury this product. That was the product I gave birth 4 months back, giving me revenue, 150+ people in my community. And this signature product which I gave birth to had to be called for a funeral. Within 4 months, I had to attend the funeral of my signature product. So what is the rebirth? The rebirth was