The Secret to Building a Business That Lasts | Siddharth Rajsekar | Episode 9

Clarity gives you power to build a multi million dollar online business. I want to compare this with building a skyscraper. If you want to build an amazing building that is going to withstand many, many years, it all begins with the foundation. And then comes the ingredients. What all the materials are you using to build that building? And then comes the masonry. The people are actually putting the building together. How are they doing it? Are they doing it diligently or are they just doing it haphazardly? And then comes, once the entire structure is set, then how are you going to beautify that building internally, externally, so that that building is going to withstand? And after the building is built, how are you going to continue to serve that building and service that building so that it withstands weathers, it withstands wear and tear, so that it can last many, many years? That is how I look at clarity in business. When you have clarity on your journey, when you have clarity on your purpose, when you have clarity on your mission, your vision, your values, who you want to serve, how you want to serve them, in what methodology you want to serve them, you'll be able to build a business like that skyscraper. And I'm going to be building this step by step. And I want to share that with you in this video. Because in the last video I spoke about contribution. If you've not gone through that, please go and watch that video. And this video we're going to get into clarity, Clarity before you hustle. Today we are having so many mixed messaging online, right? You go on Instagram, you just have reels every single day saying hustle, hustle, hustle. Launch this, launch that, try this tool, try that tool. You watch so many podcasters giving so many different ideas. But I'll tell you, not every idea is useful. Not every idea is the idea for you. Let me tell you a story. A few years back, my son and I, we were going to catch a flight. We left home. And exactly in the halfway point, I realized that I forgot my son's identity card, his Aadhaar card. Suppose I turn back the cab, we're going to miss the flight. If I go in the front, I'm not sure if he can make the flight because we don't have any ID proof. So I told the cab driver, can you please find a print shop so that we can pull over and I can log into my email id and let me take the print out. Luckily, within 5 minutes we found a print shop. I went there, I logged into my email account, downloaded his ID proof, got a color print out of it. Came back to the cab and my son and I, we went, he reached on time and luckily they accepted that ID proof and we made the flight. But the interesting thing is this. From the time I took a printout till I reached the airport, I saw at least 10 other print shops. Now if I had left my home with my son's ID card, I would have not seen those 10 print shops because I already had the ID card. Now this is what I call as the reticular activation system. Our brain is like a system, like a guided missile system. Once you know exactly what you want, you will find the people, the resources and the opportunities right in front of your eyes. Like I gave the example, right? If I had my son's ID card, I would not have seen those 10 print shops. But because I took a printout of his ID card and I was thinking about that ID card and I was thinking about taking a printout when I was going on the road, I saw 10 other print shops. So clarity begins with you knowing exactly what you want. And all of us have an inner compass. We actually know what we want. But it gets clouded and covered by other influences. Our family influences, our friends influences, social media influences, peer pressure influences, mainstream media influences. So it does not allow us to think clearly because inside is like a storm, it is not like a still lake. So the first step before you start hustling is to get absolutely clear. And I'm going to give you some some ways on how you can do that. What I would like you to do is think clearly on a clean sheet of paper and note down what do you really want in life, what do you want to be known for? What are your top three talents and skills that you've been gifted with right from your childhood and just do a self reflection activity on this. Now inside my community I have a course called the my Freedom Codex course. In fact, we use AI for this and it is mind blowing. I ask my students to answer 23 questions on every area of their life from the time that they're born till now. What do they like to learn? What are the topics that they love? What are their innate talents and hobbies and abilities? What kind of experience do they have practically over the years and make them document the entire thing. And then we load that into ChatGPT and we ask AI to analyze the entire life, saying that so the prompt is more like analyze my life and tell me exactly what could be my highest area of contribution. And the best part is AI is able to analyze and connect the dots really fast. Because sometimes, because we are more emotional, we move in different directions emotionally. But when AI is able to think rationally and look through our life, it gives us exactly what we want. And it does not end there. I take it one step further. I tell all my students to use AI to generate a posthumous biography of themselves. Basically an article that a third person would read about you on. Who's this person? What are they good at? What are their talent, skills? What are their goals, aspirations? What are their desires? What's their contribution to the world? Everything is in one document. And then from there, we take it one step further, where we ask AI to generate affirmation statements based on this life. Things like, you know, I am amazing. I'm a great money manager, or I am an amazing businessman. So based on whatever the clarity and aspirations that a person has, we convert that into affirmations. And one step further is I ask all of my students to record their affirmations with their own voice and listen to it every day. Because when you listen to your own voice, it just shifts you completely. Because our operating system is kind of outdated. Like many of us may have our past traumas, past issues that are resisting us from moving forward. And sometimes what happens is because you're getting information from so many different places, our clarity also gets muddled. And for that not to get muddled, listening to affirmations will keep the focus. And I've been practicing this for many years. So because of this level of clarity I have on my life, it's very easy for me to say no to things. Because before this, I was just a yes guy. I would say yes, yes, yes for every single thing that would come my way. And I would be living my. I was living my life based on other people's design. I was not living my life based on what I wanted in life and what I want to do to contribute to others. So the first step of clarity is understanding who you are, what are your skills, where do you want to go? How do you want to contribute? And how do you convert that into a daily ritual where reminding yourself about your purpose. And even if your purpose is not 100% clear, let's say your purpose is more. It's like a version one. As you're growing, as you're evolving, your purpose will also evolve. Like what I used to think about five, six years ago as my purpose. Some of the score elements are still true, but it has evolved. It has upgraded based on my life experiences. And next comes, when it comes to the business, how do you align your purpose with your business's purpose. And for that I'm going to give you a model. So when anyone comes into our community, the biggest challenge people have is niche, clarity, being able to find the topic that they want to teach and build a community around. And of course we do have an AI based codex for this where I help people go through. But it all begins with identifying your problem, what problem that you want to solve for others. And these are the general problems that people have. People have business problems, they have money problems, they have health problems, they have relationship problems, and some of them have creativity problems where they want to enhance their creativity. So the first step is identifying what problem do you want to solve in this world which is aligning with your purpose and aligning with your skill sets. The second step is how do you narrow down that problem further. So for example, if I say that hi, I'm Siddharth Rajshekhar, I'm a business coach and I can help you grow your business, that is good. But to make it even better, I can say, hi, I'm Siddharth Rajshekhar, I'm a sales expert and I can help you grow your sales in your business. So rather than just being a generalist, I'm getting more specific. But if I take it one step further, if I say, hi, I'm Sidharth Rajshekhar, I'm a video sales specialist and I help businesses get more sales using the power of videos. Now that is laser pointed. Just like how a neurosurgeon makes at least 50 times more income than a general practitioner of medicine. Similarly, specialists are the ones who are going to be making more money than anyone else. Especially in a digital business. The riches are in the micro niches. Now the third step, once you have identified your micro niche is you need to identify your micro method. Now if I'm calling myself as a video sales specialist, there could be many ways to generate sales using videos. I could maybe focus just on short form videos or I can focus on long form videos or I can just focus on, let's say epic movie like videos. And there are so many subcategories when it comes to video making. So if you're able to identify your methodology, for example, if you want to help people lose weight, they can lose weight in so many different ways. They can do running, jogging, swimming, Zumba, intermittent fasting, keto diets. There are so many different ways that one can achieve the goal. So if you are able to identify what is your method that you want to use to solve a person's problem and align that methodology with your micro niche, with your bigger purpose and your niche and your purpose and your values, then you're moving in the right direction. The next level of clarity is what I call as the 5P checklist. The first P is you really need to be passionate about what you do. Because if you don't love what you do, after some time, you'll get bored. When many people, they just pick a topic or they want to start a business on something because it's a trending thing and then they start it and after two, three years they fizzle out. Second is your passion should solve one of these problems. Because if your passion does not solve a problem, it is a hobby. Like I have a passion in music, I make music sometimes, but I don't want to solve a problem, I just make it for my own personal satisfaction. Maybe your passion is cooking and you just love cooking, that's fine. But let's say you want to take that passion for cooking and launch a YouTube channel and come up with different recipes to solve the problem where other people are looking for the recipes, then there's a business opportunity over there. Otherwise cooking is just a hobby. Third P is Persona. Your passion should solve a problem for a very targeted Persona. For example, I can say I'm a health expert and I can help anyone become healthy, that's fine. But if I say that I am a post pregnancy weight loss specialist and I help women get back into shape after pregnancy using 3000 year old yoga techniques, now that is very precise because even the Persona or the target market I'm targeting is very clear. So when your passion solves a problem targeting a particular Persona, there are two more P's. The fourth P is potential. Is there a potential in the market for that particular topic? Is there a riding trend in that topic? Are more people looking for that? Because if people are not looking for that solution or that they're not really searching so much, you're not going to get a big response on that. For example, the E learning industry is going to become a trillion dollar industry, huge potential over the next 10 years. And people who get on this journey, they're going to be making lakhs and crores and millions of dollars in the coming years. And the fifth P is payment. Are people willing to pay you? Are you able to build the skill of selling one to one and one to many, using videos, using webinars and so on. So when your passion solves a problem targeting a particular Persona, where there's a potential in the market and you can get paid for that. That's the level of clarity that is required for you to start the hustle. Because the next step after this is to get to work, take action. Now what I do is the way I sell my products, the way I'm growing my business with all of this clarity is very, very different from what you would see many other people do unless they are from our community. Because the way I sell my products, it is not about me, it's about the mission, it's about the purpose that the product is delivering to the market. And let me give you an example. Let's say if I'm a stock market expert, I would say, okay, hi, I'm, I'm Siddharth and I teach stock market trading. Buy my stock market course and learn stock market trading. Now that's one way of doing it, which most people are doing that way. But my approach would be very different. I say that, hi, I'm Siddhartha. I really want to uplift every middle class family and make them financially free by teaching them how to invest in stocks and get returns the most ethical way, be a part of our community. See, there's a very big difference between selling your knowledge as a commodity and selling your knowledge with purpose. And that kind of a purpose and clarity only comes when you have individual clarity. So if you're not in my community yet, there's a link in the description, I would like you to click on that and join my community and go through the My Freedom Codex, where within two hours you'll have absolute clarity about your life. In fact, I'll make you print out a 20 page document about your life and your affirmations, which, which is your legacy document, your legacy codex, which once you open that and read every single week, you will have a kind of power that others, most people will not have. And what I mean by power, the power to make decisions, the power to move forward, the power to say no to every other thing that is not aligning with your vision. And then as you're growing with me and as you're growing with our community, your aspirations, your goals, your desires, your focus will continuously keep evolving from a core element of service. So while all these plans are being made, the missing element is what I'm going to be covering in the next video. In the next video, I'm going to be talking about commitment. Because you can have all the clarity in the world, you can do all of your plans in the world, but ultimately it boils down to the rubber meeting the road, you actually taking action and committing to what you say that you would do. And in the next video, I'm going to go deep into how to commit yourself to your mission, how to commit yourself to this journey so that it becomes something which you are doing automatically and nobody's forcing you to do it. You're going to wake up every single day doing the work what you're supposed to do. Just like a bumblebee goes and gets nectar from all the flowers and as a bumblebee goes and gets nectar from all the flowers and comes back to the hive, the cross pollination, the ripple effect is something that we will not be able to measure. And that's the mindset that is required for you to make a difference in this world. So we'll move to the next video. If you have not subscribed to this channel, please do that. And I would highly recommend that you share this video with your family and friends if this inspired you. Because this entire series is designed to help you become a leader, to help you become a teacher, to help you inspire and build vibrant learning communities. I'll see you in the next video.