Siddharth Rajsekar tested AI avatars for his content but found that authentic human video drives far stronger engagement and sales for his courses. Audiences can tell the difference between AI and real footage, and they choose to buy from the person, not the avatar.
Chapters
Yes, I started doing AI avatars of myself and posting reels and some ads. It felt really good in the beginning because it was modeling my voice, it was modeling my expressions. But somehow when I looked at the stats and the data, especially in the topic that I'm in, like I'm not here to just share some tips and tricks and latest news and articles and stuff like that, you know, for that it really works well. And we have seen many of these AI avatars boom over there. I'm here to connect with a fellow human being on a much more deeper level. I want to attract sincere students who are willing to continue this journey with me and buy from me. If you see many of these AI avatars, people— it's very rare that people buy from these AI avatars unless it's cosmetics or some of those different kind of products. I'm selling a knowledge-based product. I'm selling a community-based product. And for that, I need to be more of me and less of my AI version. Yes, I will use AI avatars. We have done some promo videos with AI version of me. That's all great for for trailers and for coming up with ideas over there. But when it comes to Reels, the reason I stopped is because I felt the more raw I was recording my videos, the more people were connecting with me. And I think now humans are smart enough to understand the difference between an AI video and a real human video. And the human video is going to be more premium than AI video as things move forward.