Siddharth Rajsekar breaks down how to grow revenue from webinars by maximizing attendance. Send personalized confirmation messages to every registrant, use NextView to generate custom videos with their name, and run a three-day pre-webinar sequence. More attendees at a fixed conversion rate means more sales.
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As Blair famously says, that bring more butts into the room and you'll get more sales. It's about the numbers, right? The more people you bring into the webinars, if you are consistent with your conversion percentage, the revenue will steadily increase. So what I did, I use a lot of strategy to bring in more people into the webinar. Let me break that down for you. So what I do is whenever someone signs up for my webinar, immediately a personalized message goes to the person with their own name. For example, congratulations Aditya, your seat is confirmed in the webinar. So the first point of contact with the lead, they feel that, you know, I care for them. It's a personalized thing. Someone has put in efforts to actually build this and send it to me with my name. Although I'm using another tool behind the scenes, there's a tool called NextView which can help you create this kind of personalized images as well as personalized videos. Okay, not only that, before the webinar there is a 3-day sequence that I follow which helps bring the attendance rate of webinars. It literally brings in a lot of attendance. So what are the strategy?