Sonya SheltonCEO of Executive Leadership Consulting

A key to working with executives

Name: A key to working with executives
Uploaded: 2022-04-19T17:33:19+00:00
Duration: 1 min 9 s
Channel: Sonya Shelton
Description: Short interview excerpt in which Sonya Shelton explains why she became a YOS certified coach: to accelerate personal-branding work with executive clients…

19 Apr 2022 · 1 min

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1:09

Short interview excerpt in which Sonya Shelton explains why she became a YOS certified coach: to accelerate personal-branding work with executive clients and to help them make faster, more aligned decisions. She reports positive client outcomes and gives an example of applying YOS to understand a leader's struggle in a meeting.

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Why did you become a YOS certified coach? You seem to have a thriving practice. You've got a lot of good things. What made you say, you know what, that's something I want to add to my toolkit?
Yeah, I think. Well, it's on the three different levels. So I think when we're working with executives, one of the things that I talk about for them as a leader is how can how you're perceived be how you authentically are. Would take them through a personal branding process. And when I saw the yos, I was like, well, this is going to shortcut what we were doing with personal branding. And I'm loving how it's showing up for our clients, because it's. It's more than I thought. So, yes, it's helping with their personal brand and. And how they're perceived, but we're also using it in how do they make decisions? How can they make decisions faster if they're aligned. Aligned with their yos? I just had a conversation with a client this morning who was saying. We were. I was observing him in a meeting yesterday, and it didn't go well. And we. I said, okay, well, let's. Let's see his. His why is. Makes sense. And I said, let's see what didn't make sense about what happened yesterday. Like, why were you struggling with it? And it was just another way that he could use it and apply it.