How to find your WHY

What if you could create a winning dream team that makes running your business easier? Most business leaders say they're just trying to find and retain good talent right now. They think that building a winning dream team is just too much to hope for in this current environment. But what if it was possible now? It's understandable why you might doubt the possibility of having a winning dream team when this is what most people are experiencing at work right now. It's true. We are all facing more uncertainty and chaos than ever before. People are feeling overwhelmed more often and burnout is at record levels. In 2022, the number of Google searches for the phrase burnout symptoms hit an all time high. And according to the American institute of stress, 94% of workers report feeling stress at work. 94% and around 1 million Americans miss work every day because of stress. 63% of US workers report they're ready to quit their job to avoid work related stress. So how can you possibly create a winning dream team in this environment? First, we have to understand where all of this is really coming from. What's the root cause? Simon Sinek, author of the book Start with why, said this quote that I love. Working hard for something we don't care about is called stress. Working hard for something we love is called passion. So the question is, how do we develop this passion? Look at the root Stress, anxiety and overwhelm come from a lack of two a lack of clarity and a lack of purpose. Think about it. When we have clarity, we know what to do and where to focus. So we're spending our time doing the most valuable things. And more important, we know what not to do, what to deprioritize so we don't get overwhelmed. When we have purpose, we know why we're doing what we're doing. Purpose ignites passion, and passion can help us overcome even the biggest obstacles. If you want to attract and keep the best people for your winning dream team, a clear purpose is critical. According to research from McKinsey, people who live their purpose at work are more productive than people who don't. They're also healthier, more resilient, and more likely to stay at the company. And when employees feel that their purpose is aligned with the organization's purpose, the benefits expand to include stronger employee engagement, loyalty, and a greater willingness to recommend the company to others. The same goes for your customers. More and more people are making buying decisions and have more brand loyalty to companies with a clear and authentic purpose. In other words, purpose ignites passion inside and outside your company. Your individual and company purpose are your real superpower. Imagine what if you could leverage each member of your team's individual superpowers to reach your goals. Yes, it's possible to do. But how can you lead others to find and use their superpower to become a winning dream team when you don't even know your own superpower? How do you find it? Like Simon says, we start with why. At elc, we call it your why connection. It starts with the process Simon Sinek used to find your why, and then it takes it to the next level and exponentially speeds up the process. Your why connection is your real superpower. It brings clarity and it brings purpose. And you can use this power to totally change the game. Your Y connection will help you get clear about who you are and why you do what you do. It will show you how to stand out for the special gifts you have. And it will help you play bigger and have a bigger impact. Look, when we're experiencing anxiety or overwhelm, it usually comes from stress about what to do. This is all about decisions and priorities. When we come from rational thought, the best we can hope for is I think this is the right decision. But when you know your why connection and can put it into words, it provides the context for your decision and fuels your drive, motivation and fulfillment. When you know your why, you can confidently say, I know this is the right decision. When you know your decision is right, not only does it feel right, but you can also explain it and easily put it into words. You can tell your story and this is the key to effective leadership. Then there's no more overwhelm. You'll be clear about what to do and what does and doesn't fulfill you and your purpose. So how do you find your why connection? It has three simple your why, your how, and your what. The first is why. See, most people who think they've defined their why actually have it wrong. They've been misled. You'll often hear people say their why is their family or their faith, or that they want to change the world, but that's not their real why. Your why is not what you do or who you do it for. Your why is why why you do what you do. It's what drives you. Your why is the driver behind your motivation. Without it, you're not fulfilled and you're not motivated and you definitely don't have passion. When you know your why, what you do has more impact. Second is your how. Your how is how you bring your why to life. It's how you internally process Information. If you imagine the metaphor of driving a car, your why is in the driver's seat and your how is the direction you're going. The final piece is your what. Your what is your deliverable what other people can ultimately count on from you. It's what you bring to the table and what you bring to the world. Your why and your how come from inside you, and your what is what others experience or receive from you. When you put your why, your how and your what all together, you have your full operating system, what we call your why connection. You can then take this and build your personal brand as a leader and use it to fulfill your purpose. For example, here's my Y connection. I believe in contributing to the success of others to create a bigger impact. I do that by finding better ways to create simple solutions that get faster results. So my why is contribute, my how is better way, and my what is simplify. I know that I'm driven by making an impact, and if I feel like I'm not making an impact, I don't feel fulfilled. How I make that impact is by finding better ways of doing things and sharing them with other people. And ultimately others can count on me for simple solutions. When I've shared this with friends and people I've worked with, they say, they nod and they say, yeah, that's exactly how you operate. When what you do is in line with why you do what you do and how you want to express it, you will have passion. Passion is the fuel that gives you the energy to pursue your dreams and your goals. Your why connection is your superpower and can supercharge your life and your leadership. When you use all of this together, it makes it simple and easy to understand. What motivates you to authentically share your superpower personally and professionally to create your personal brand as a leader and to help others understand you. In all of your relationships, you can clearly define your leadership style and even your parenting style as a leader at home. When you have your why and each person on the team discovers their personal why connection, you can create a team why and then ultimately your company purpose. Then we say you can connect the red thread of your purpose through everything you do as a company. And that's what creates a winning dream team. We call it red thread leadership. The why connection is the foundation of it all. It's the first step in the journey to creating a winning dream team. And it all starts with you. If you're ready to discover your why connection, Simply go to yconnection.com and get started. But because you're watching this right now, I'd love to give you a special offer. You will get your why discovery, an online process that takes less than 10 minutes. You will discover your driver why you did what you do. You will clarify your direction, how you bring your why to life, and you will define your deliverable what others can ultimately count on from you. You'll also get two special lifetime access to your Y connection results portal, which includes details about your results and development resources to strengthen your superpower. You'll also get a bonus amplify your why session with a master executive coach who will work with you on an action plan to put your Y connection into action as a leader on your journey to creating a winning dream team. And with all of this, you will be able to unleash your superpower and increase your fulfillment in every area of your life. See, the Y connection isn't just about work. It's who you are. Total value of all of this is priceless, but we would normally charge twelve hundred dollars. But I really want you to start unleashing your superpower today so you can get all of this right now for just $249. Simply go to yconnection.com right now, click the button that says discover your Y connection and sign up now. As Mark Twain says, the two most important days in your life are the day you were born and the day you find out why today is your day.