Sonya SheltonCEO of Executive Leadership Consulting

Sonya Shelton: How to communicate with different cultures

Name: Sonya Shelton: How to communicate with different cultures
Uploaded: 2022-05-16T19:38:09+00:00
Duration: 33 s
Channel: Sonya Shelton
Description: Sonya Shelton discusses how communication must be tailored to different cultures and audiences within Disney. She contrasts how the team communicates…

16 May 2022 · 1 min

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Sonya Shelton discusses how communication must be tailored to different cultures and audiences within Disney. She contrasts how the team communicates with theme-park cast members versus journalists or studio personnel, and notes differences between knowledge workers and deskless/frontline workers—each group has distinct ways of seeing the world that shape how to connect with them.

Chapters

At Disney, like the, how we communicated and how we connected to a cast member that works in a theme park is completely different than how we would communicate with a journalist to ABC News or somebody at ESPN or somebody who's making a movie at the studios. Right. They, they all have, because of the business they're in, they have completely different ways of seeing the world, completely different cultures. And I, and I think it's the same thing with, you know, knowledge workers and, and the, and the deskless workers on the front line. They have their own type of culture just because of the work that they do.