Sonya SheltonCEO of Executive Leadership Consulting

The Power of Purpose: Connecting with Today's Youth @thejoeypinz

Name: The Power of Purpose: Connecting with Today's Youth @thejoeypinz
Uploaded: 2023-09-13T13:00:16+00:00
Duration: 36 s
Channel: Sonya Shelton
Description: This excerpt captures Sonya Shelton asserting that younger generations prioritize companies with a clear purpose when choosing employers and where to…

13 Sept 2023 · 1 min

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This excerpt captures Sonya Shelton asserting that younger generations prioritize companies with a clear purpose when choosing employers and where to spend money. She says their growing financial influence will pressure companies to demonstrate meaningful contribution (not necessarily ESG-focused); otherwise these consumers will default to price-based decisions.

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The younger generations are very connected to companies that have a purpose. And they're making decisions not just about where they want to work based on the purpose, but they're also making decisions about who they're going to buy from as they come in to have more financial influence. They're. They're really going to push companies to say, well, you know, if you don't have a purpose and I don't see how you're contributing to the world. And again, it doesn't have to be an ESG purpose. It's really about what are you bringing to the table. And if I'm, if I'm on board with that, then I'll support you. You as a company. I'll buy from you. But if I don't see that, then I'm just going to buy on price.