Sonya SheltonCEO of Executive Leadership Consulting

The #WHY Is Where Decisions Are Made @benjamindelgrosso #entrepreneur #leadership #communications

Name: The #WHY Is Where Decisions Are Made @benjamindelgrosso #entrepreneur #leadership #communications
Uploaded: 2023-09-08T20:30:07+00:00
Duration: 30 s
Channel: Sonya Shelton
Description: A short video remark by Sonya Shelton arguing that people’s core “why” (what motivates decisions) resides in the limbic brain, which lacks language…

8 Sept 2023 · 1 min

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A short video remark by Sonya Shelton arguing that people’s core “why” (what motivates decisions) resides in the limbic brain, which lacks language. Because the limbic system is nonverbal and emotional, Shelton says we make decisions from emotion and later justify them rationally, which makes articulating one’s true why difficult.

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One of the reasons that people find that it's hard to find their why is because it's actually in the limbic brain. And the limbic brain has no language, right? So it's where we make decisions from. So, you know, from being a business owner in marketing, like, we make decisions from an emotional place, and then we justify it with the rational mind. So the why is in that same space. It's where. It's what motivates us. It's where those decisions are made. But it's. But there's no language there, so it's really hard for us to articulate it.