Sonya SheltonCEO of Executive Leadership Consulting

The Younger Generation's Connection To #Purpose @WorldInnovators #genz #boomer #millennials

Name: The Younger Generation's Connection To #Purpose @WorldInnovators #genz #boomer #millennials
Uploaded: 2023-09-17T21:30:04+00:00
Duration: 26 s
Channel: Sonya Shelton
Description: Short YouTube talk (Sonya Shelton) asserting that younger generations prioritize purpose when choosing employers and brands: they prefer to work for and…

17 Sept 2023 · 0 min

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0:26

Short YouTube talk (Sonya Shelton) asserting that younger generations prioritize purpose when choosing employers and brands: they prefer to work for and buy from companies with a strong sense of purpose and will often pay more for such products. Shelton advises leaders to embed purpose across their businesses to stay competitive with these cohorts.

The younger generations. Not only do they want to work for companies that have a strong sense of purpose, but they want to buy from companies that have a strong sense of purpose. You know, they're looking at something on a shelf or they're making a buying. They'll actually pay more for something because they believe in that company and they believe in what that company is doing. Leaders really need to be looking at this concept of purpose across their business to be able to remain competitive going forward with these new generations.