Why Shifting Your Communication Style Is Important @benjamindelgrosso #leadership #businesscoach

8 Sept 2023 · 0 min
0:18

Sonya Shelton (speaker) advises shifting communication from the speaker's agenda to the audience's needs — "tuning in to their personal radio station, WIIFM (What's in it for me?)" — focusing on what the audience is trying to achieve and their priorities.

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