Meet the Pre-Med Nerd Who Modeled for Sports Illustrated and Became a $6M Forbes Creator (@haleyybaylee)

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Today we're joined by Haley Khalil, a Minnesota native who traded biomedical science for beauty pageants, winning Miss Minnesota USA and.

Paying her way through college before making.

Her mark as a Sports Illustrated model. Today she's built one of the fastest growing creator careers online with comedy sketches, red carpet reporting and even a Forbes list future while also navigating the stage spotlight and the challenges of living life online. Worth diving into the story behind her rapid rise.

Hey, what's up guys? It's Haley Khalil, AKA Haley Bailey, and welcome to the Burnouts.

We want to start from the very beginning because you have such an interesting childhood and college experience. So tell us about yourself and the early days.

Hey, what's up guys? I'm Haley, otherwise known as Haley Bailey online, which is actually my dad's nickname for me. A lot of people are like, is that your real name? Is that like a stage name? I'm like, it was my dad's nickname for me. I grew up in Minnesota, so I grew up in Victoria, Minnesota, which is like a small town in Minnesota, kind of in the suburbs. Always kind of loved medicine and the human body. And so when I was little I told my parents originally that I wanted to be a standup comedian. And they're both engineers. They were like, that's not gonna happen. Never ever.

Ever.

So I then was steered to medicine and went to school for medicine for biomedical sciences, psych, minor in chemistry, graduated was getting ready for med school and then I got married really, really young. I get married at 21, changed my entire life. He was a professional athlete. I was just graduating from undergrad and we decided, okay, I'm gonna pause my medical career. We're gonna focus on his career. So I was basically like a. Almost a housewife with jobs on the side. Then I was scouted for modeling. I feel like I've lived, like, nine lives. And then eventually moved to New York City, had an apartment tour that started my career in social media, and here I sit.

I love that so much.

Long story short, because I feel like.

Most people, like, don't know your background in, like, studying biomedical, like, engineering is insane. That's a crazy degree. I did pre med and I steered.

Away, you know, that I did human.

Biology, though, because the biomedical engineering, like, those people, I was like, I'm scared of those people. Yep. If you choose that pre med track, you are certified absolutely nuts.

Yeah, I'm crazy.

That's how I, like, originally found your content. Because you started like Nerd Herd. The backlash that women face instead of. But I'm super curious. You also did Miss usa. How did that happen?

Girl. Okay, so another, like, side quest that I went on. Basically, I grew up in, like, a small town in Minnesota. And so pageants were always on tv. It was like, there was even a movie about, like, the Midwestern girl from Fargo that does a pageant like American Teen Beauty or something. So we. We kind of looked up to pageants like the south does. It's just, like, not as prevalent. So I grew up watching Miss USA on tv and I remember thinking, like, those girls are so beautiful and accomplished and, like, they're everything I want to be. So once I was old enough and got the flyer in the mail, they know exactly the houses to send them to. They're like, I know she's gonna wanna enter this. I begged my parents, and of course, my parents originally said no. Cause they're like, you're not gonna enter a beauty pageant. Like, are you crazy? Until I showed them the scholarship element. And then they were like, as long as you save up the money, you buy the dress, you do this all yourself. You can enter. So I entered. I originally did the Miss Teen Minnesota, so it was called Miss Minnesota Teen usa. And then you went on to Miss Teen usa, and. And then the other one is Miss Minnesota usa. You go on to Miss usa. And so I originally did the teen pageant, won scholarship money for college, went back, did the Miss Pageant, won scholarship money for college. And that's how I ended up paying for my entire college without student loans.

So that's amazing.

How much was the scholarship?

It was basically a full ride. Wow.

Really?

They gave you. I. Well, it depends on which one we're talking about. So Miss Minnesota Teen USA gave Scholarship money just in. In cash form. Then there was another scholarship.

And like, how much are these scholarships?

They're like anywhere from 10 to $50,000.

Wait, that's a lot.

If you win Nationals or if you, like, place at Nationals, you get more money as well.

Then you entered the Sports Illustrated Rookie competition. So how did that come about?

I. I feel like I owe Instagram a lot for, like, starting my career in numerous different ways. But it was during the time that I was married, we had decided I needed to pause my medical career because if I had applied to medical school, I'd probably get in out of state. And then, you know, my husband was playing for Minnesota, so it wouldn't make sense to then separate and we renew in our marriage. So I remember seeing on Instagram this Sports Illustrated Swimsuit open casting call, and a couple of my friends had texted in the group chat that they were going to enter, and I was like, yeah, I have like 50 followers. Sure, I'll enter with you guys.

You have 50 followers.

I had like 50 followers. And they were all like, pageant people. My. My Instagram was private, I think. I think I turned it public right before this because it had to be public to even enter. And so I just filmed a video of me sitting on a bed being like, hey, Sports Illustrated. Like, I'm getting ready for my one of my friends weddings right now, but I'd, like, love to shoot for your issue. And I thought I'd get seen. And then, like, two weeks later, I was in my house in Minnesota, and I remember receiving a DM from the official, like, Sports Illustrated account. And I was like, is this fake? Like, what's going on? And it had the blue check mark. And then that's how I found out that I. I was in the SI swim search.

And then how did that look like once they DM you? Like, what's the process of Sports Illustrated?

Well, it was the first year that they ever did it, so this was all new for them as well. Sports Illustrated has never, prior to 2017, had never held an open casting call before. So they. They basically just invited me to their casting. They were like, hey, you're one of. I think it was 30 or 15 finalists that got chosen to go to the casting. So you had to pay your own just off Instagram? Yeah, they, like, picked only like 30 people, which is crazy. I never thought that they would ever see my profile, let alone, like, choose me to ever fly out to do a casting. It was just like a modeling casting. You walked in, you did a photo Shoot. They, like, had swimsuits there. So the stylist picked out swimsuits for you to wear. You did this little photo shoot, and then you went in front of the editorial staff. So it was MJ Day. It was YouTube, Tsai, the photographer, and then it was Darcy and Janine, the assistant editors. And you just. You just talk to them. I remember I brought in my broudoir. Boudoir. Is that how you say it?

No, I. Don't look at me, girl. Don't look at me, because I have no idea how you say it, girl.

I brought in my boudoir photos that I took from my. My husband. Literally. I was like, can I bring these in? Because this is really the only proof I have that, like, I know how to do a photo shoot, because I'd never done one prior to that. So I brought those in, and I remember them, like, flipping through them, and I'm like, sorry, this is awkward. Like, these are supposed to be for my husband, but nothing else to show.

And so when you ended up winning, how did that change the trajectory of your career?

Oh, man, I. It opened up basically the entire world of entertainment that I didn't think I could ever permeate. I truly thought that the world of entertainment was, like, untouchable. I grew up in Minnesota. I didn't know anyone in entertainment. My parents also painted the picture of, like, you're not touching that. Like, we're doing science. And so I. I always wanted to be in it, but I never thought I could. And that almost allowed me to break into this world that I never thought I could be in. And that kind of expanded my mind. And I was like, oh, wait, if I could do modeling, what else could I do?

And so walk me through the early days of your business. What does that look like? To first start modeling? Yeah.

Modeling is a tough industry. I think nowadays, more than ever, there are so many newer, younger, fresher faces. Right. And it's a tough industry. Like, I consider myself pretty, like, a hard exterior, and I can handle things pretty easily. But, man, I have so much respect for women in modeling because you have to have such a, like, strong mental, because your entire career revolves around the way that you look. And that's just tough. Like, it just is. So when you first start, you get an agent. So I was unsigned by any agency prior to doing Sports Illustrated, so I did my. I think I was the first ever to do a Sports Illustrated swimsuit shoot without an agent.

Oh, wow.

And then after that, Wilhelmina reached out, so I ended up signing With Wilhelmina, granted, knew nothing about the modeling industry, knew nothing about what to look for in an agent. So I just kind of signed with the first one that that popped up. But you were looking to go into modeling. I would definitely find an agent that'll be there for you and will stand up for you. Because in those moments where, you know a client might want to send you home because you had a breakout or maybe you showed up and your measurements are a little bit off, you need an agent that's going to, like, fight for your mental health instead of, like, for the dollars in their bank account.

What did the first few campaigns look like? And how do models get paid?

That's another thing that I hope will change soon. So models get paid, like, 60 to 90 days out. So a lot of times you're working, and you will not see that paycheck for 90 days. So it's really hard living in New York, a really expensive city, to even plan your life. And you're also very young, and you're also starving half the time. Like, the modeling industry is really difficult for me. I was a new face, and I also had no idea what I was doing. So I was just taking the advice of anyone who would give it.

I'm really curious how you developed, because this hard exterior that you have of being able to take feedback or being in these modeling jobs where people are ridiculous and sending you home if you have a breakout. Do you have any tips for young women who are feeling insecure and how they develop that?

For me, it was. I was bullied, like, mercilessly. I went to, like, a small church school almost growing up. And, you know, when you go to a small school, you only see a few people, and those people tend to bully you. So I was bullied pretty badly, like, growing up in middle school. And then I begged my parents to send me to the public school. I was like, please send me to the bigger school. And eventually they did. But then I was the new kid coming from, like, the weird church school. And so I was bullied in high school as well. But looking back, it really. It was, like, almost made me ready for the careers that I've had. Like, modeling. I could have never if I hadn't had, like, had that experience. And thankfully, like, I give all the credit to my mom. Like, had a mom that was like, your looks do not define you. Like, there will always be somebody prettier. There will always be somebody uglier. There will always be somebody richer, always somebody poorer, always somebody more successful, less successful. Like, who you are doesn't need to be compared to anyone else. And she really honed in on that when I was little, so she's kind of the reason that I'm able to. To withstand the pressure now. But you are always more than the things that a stranger is going to say about you. Like, if a stranger is going to hate on a stranger, like, that says more about them than it says about you.

Do you read the comments, girl?

Everyone does. Of course. Like, of course. I tend to read the first few because those are going to be the people that are, like, very actively engaged on my page. And it's kind of like a group chat. Like, when people respond, you want to respond back. But yeah, in the trenches, no. Once, like, a video goes viral on Instagram reels, I'm like, I'm out of the trenches. I back away occasionally. If there's, like, a really funny top comment, even if it's mean, I'll troll into it. If it's nice. Like, I'll usually say something funny back. But you just. Eventually they're just trolling. They just want to rise out of somebody. And once you realize that, it doesn't hurt as bad.

I want to talk about the transition from being a model into influencing and creating content. What did that look like? And then how does it work for you now with your own, you know, brand getting paid? You know, Forbes quoted that you're making, like, over 6 million in revenue a year. What does that look like?

Yeah, I mean, the transition was almost super random, right? Like, I have dreamed of making comedy videos. Being a standup comedian, that was literally the dream when I was little. But my parents were like, smash that dream, put it in the closet, never bring it back out. So I never thought it was possible until Caleb Simpson toured my apartment. And then that's when I saw. I think it was like, in the first five hours, there was 55 million views, and I had never, ever seen numbers like that. And I could just, like, feel people going and, like, almost stalking my page. And so that was the moment that I was like, this is my time. Like, if I want to make shorts, comedy shorts, like, now is the time to post. So that's when I started posting five videos a day, every day on every platform. And so for me, the transition was random, but very fast. Like, I'm very grateful that my following happened quickly. Like, I feel like it was just like, right place, right time. Truly, I think there are so many people that work insanely hard in this. There are so many people that are 10 times funnier than me. But sometimes it's just like right place, right time, right moment in the algorithm. I really don't even know. So I'm blessed to be here. But as far as like making money from content creation, it's pretty straightforward. It's affiliate links. If you're a more of like a fashion girl. I usually don't use affiliate links because like I wear the same thing every day. I wear the same like white fox sweatpants that I've had for like years. So I'm usually not tagging much in my affiliate links unless it's like the skincare I use every single day and people ask a lot about it. So I'll just have it kind of sit in those links. But that's not primary earning at all. I'd say brand deals are a big one. Your brand partners, like I work with a lot of l' Oreal brands because I use them every single day. I work with like Neutrogena because I use them, you know, every single day. And then it's ad revenue. So. So it's on YouTube, on Snapchat, even on Instagram. They pay now for just views. So any of like the ads that they play, you know, before you watch a YouTube video so you make money off of that, they give you a cut depending on like the views and the time spent and the ads run and the safety of your account if your brand's safe. If you're not, they give you a portion of that ad revenue. And so that's actually a big chunk of my earnings because I post so much.

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And I want to walk it back to so you were modeling and then you had this pivot kind of into content creation. What did that look like from the business perspective of did you drop your modeling agency? Did you sign with a new one? What did that look like?

It was scary. So for me, I was actually at a big transition period in my life. I had two weeks left on an apartment that I could not afford. It was one that my ex husband and I got together. My ex husband was rich. It was not my money. It was his. Like, he earned that money. I think a lot of people sometimes confuse that and it depends on a relationship, right? But I always saw my ex husband's money as his because he earned it. Like, that's with his own body, with his own time. Like, that man worked harder than anyone. He'd wake up at four in the morning, go in like bruises all over his body. Like, I lived in a nice apartment, but it was because of him. Like, it was his hard work and he was responsible for that. And I'm so grateful that, like, he set me up in a place that I could be in a beautiful place that I literally couldn't afford. And so I had two weeks left on this apartment. And I went viral and I was like, oh my gosh, I just went viral for the one thing that I literally can't afford. Like, the only thing people know about me is this apartment. And I just dropped my modeling agency because I was going through almost a mental health crisis. Like, I was slipping back into the ED thoughts. And I think as women, we all know that we almost all been there. And I was like, I need to get out of this or this is going to be bad. And so I basically just let go. My modeling agency, they walked away from it too, because I wasn't working that much anyways at this point. And I was ready to move home. I was like, I was planning my move home, back into medicine. I was budgeting, I was calling my mom. I was like, okay, do I move home with you? Do I find a place? What do I do? And so then when I went viral for that apartment, I was like, oh my God, how do I get this apartment back? But do I have enough money to get this apartment back? And like, what do I do? And so I remember long calls on the phone with my ex husband who was eventually kind enough to co sign. He didn't put money. He was like, this is you, this is you. If you fail, this is on you. But he was kind enough to co sign. And then I remember the calls with my mom being like, okay, this is the money I have in savings. It's enough to release this for one year. But if I don't make this happen, I will be in a bad financial position. And I just remember her being like, you have to bet on yourself if you think you can do it. If you don't think you can, don't do it. But whatever you do, be confident in that decision. And eventually I, I resigned the lease and it was off to the races. I was like, I have to post these videos because I really want to make this happen. Like, this is such a big dream of mine and it's also such a competitive place and it's. So yeah, I, I started posting and then I re signed the lease with the last bit of money that I had in my account that I had saved up from modeling. And I took that financial risk and I'm really, really happy that it paid off.

At that time. How many followers did you have?

Oh, like I had mostly men, I think, from Sports Illustrated, so I probably had like 100,000, but they were all men, like 99% men.

And after the video, how many followers did you gain?

I like hit a million pretty quickly on TikTok and then on YouTube within like a month, I think I hit a million. And then it switched very quickly from men. The men fell off as I stopped posting swimsuit photos and started posting many videos. And then, then my girls, my girls started joining the club.

What are your biggest content hacks in terms of creation? Because you talk a lot about creating your own content. Are you still posting five times a day on every channel? Are there channels you feel like are underserved, where you're making more money, where you're able to get more views or grow your audience? What does your content calendar look like and what tips do you have?

Oh, man, I think first tips. Just do what feels natural. Everybody's audience is so different and everyone's content strategy is so different. Like, what works for Mr. Beast is. Might not work for me. What works for PewDiePie might not work for me. Like, what works for me might not Work for them. So it's very like, tailored to you, to your style. So don't like, force yourself if you see those videos that are like, I posted 80,000 times a day and you have to do this. You don't. Like, there's no real secret to success online besides, like, you have to be authentic to what feels right for you. So if you're straining yourself to post five times a day, do not post five times a day. Find a posting schedule that works for you. For me, I love being online. Like, I am so chronically online. It's like almost bad. Like, I will see everything. I love every trend. So yeah, I still post quite frequently, but now I don't think I push myself when I'm feeling in a low mental place. I used to almost push myself and punish myself, like, when I didn't post as much as I wanted to just because, like, I'm so blessed to have the career that I have and how dare I wake up and ever feel like I can't film a video. Like, I'm, I'm lucky to be here. But now if I'm having like a time where I'm not doing okay because of things that are said online or something going on in my life, maybe I'll post a couple videos instead of like pressing to post five every single day.

That is honestly good that you were able to set those boundaries for yourself and realize that in the beginning you had to be scrappy, do everything, but now you can take a step back and chill a little bit. I think that's really good for you. And so when you put everything on the line, you were like, I need to go after this or I won't be able to sustain myself. When did you have the unlock of I can actually start to monetize the followers?

Oh, so for me, I remember sitting there and just on YouTube, I had it pulled up and I was like, with 100,000 subscribers and posting this many times a day, how much ad revenue would you make? And I just kept looking up, like, okay, with 200,000 subscribers. And again, now that I'm in this, I know there's no clear cut answer because everyone's page is different. Like, tech monetizes at a higher value than comedy does. So like, those values are all different. But I remember just sitting there thinking, like, how, how many times do I need to post? What are the views that it needs to get for me to afford my rent? And thankfully, because YouTube, because of the way that the monetization works on YouTube, they had just Started monetizing shorts. It. It eventually, I think within the first two months I was able, or I think the first month I was able to afford my apartment just from the views off of the ad revenue from YouTube. So outside of Brandos, the ad revenue from YouTube. That's why I tell people, don't sleep on YouTube, do not sleep on YouTube creators. I know so many TikTok creators that do not have a YouTube channel and like, YouTube is such a beautiful community. Also Instagram just started monetizing as well in small pockets. It's similar to the way that YouTube monetizes. So like, don't sleep on those monetization programs because you don't need brand deals to then like supplement your creativity and your content. All you need is just ad revenue.

Wow. And if you don't mind my asking, like, what was that revenue target you wanted to hit to cover the rent?

I wanted to hit about 50,000amonth just because after taxes, after, you know, you pay for your apartment, which is really expensive, like that's, that's kind of my main cost is the apartment. And then I have three dogs, which we love to eat garbage off the streets of New York. So vet bills, I think are my second highest cost.

Valid, Very valid.

I really wanted to hit 50,000amonth off of ad revenue alone from YouTube. That was a goal for me.

How long did it take you to get there?

About a month.

Only a month. And you're posting five times a day?

Yes, posting five times a day, every day. Like, I don't take a day off.

YouTube videos or shorts?

Both, Both. But primarily I focused on shorts because it was a new program, so they were pushing shorts. And it was also just kind of the new medium for the, the group of young women that were watching my content. Like, a lot of Gen Alpha and Gen Z prefer shorts.

You set a goal and you hit it in a month. That's amazing.

But I couldn't have done it without, like, the only reason I hit the goal is because a bunch of women like, like, were cool with me. And I'm really grateful for that because if it wasn't for them hitting like or commenting or being like a part of like the satire, that I would have never hit those goals if it wasn't for them.

Them. And why do you think that people have resonated so deeply with your content?

I don't know. I'm just really happy that they do. Like, I, I try to keep it. I hope I try to keep it real. Obviously we've all made mistakes as. As content creators, and I think in comedy, you, like, almost have to find your voice, but you. It's tough because you don't know, like, what you can joke at, what you can't like, and you. You figure that out eventually.

Did you end up realizing over time if I do a specific thing or if I have a specific series that gets more views or anything like that?

Billionaire Boy, I think, was my first. Yay. Billionaire Boyfriend, I think, was the first thing that was the first series I ever did. And I'm really grateful that it took off, especially on YouTube and for people.

Who don't know what is Billionaire Boyfriend.

Ooh, okay, so Billionaire Boyfriend, the backstory on that is the apartment tour. I remember feeling so, like, oh, my gosh, I'm known for this apartment that, like, I can't afford. And then on top of that, the entire comment section was like, she's not affording this. Women can't afford apartments like this. And I was like, this is insane. I need to prove them wrong. But at the same time, I also want to use that because if they're saying this about me, they're saying this about women who can afford their apartment. Like, there's a woman out there that is in a nice apartment, and they're saying the same thing.

And by the way, you did end.

Up affording their apartment, and I did in a month. So I'm like, thank God. But also, I wanted to make a satirical, like, I love social commentary. That's why I love, like, south park and things like that. Because, like, nobody's safe. Like, even the creators of it, they make fun of themselves. And so for me, I was like, they want a man that pays for my life. I'm going to give them a man that pays for my life. And so William was born. I also had just exited out of not my ex husband, but a relationship after that, a very verbally and eventually physically abusive relationship. And so I was also dealing with that emotional kind of stress of I'm finding my own voice and, like, I'm coming out of this place of, like, I'd been controlled for so long. So I used some of that too, just to, like, almost make fun of it, to help get over it. And so William was born. He was a controlling, very controlling, almost emotionally, like, overbearing boyfriend that paid for my life. And I think a lot of women related to those feelings of control and the feelings of, like, feeling like they need to have a man pay for them and all these things. But I hope I delivered it in, like, A comedic way that was fun to laugh at and giggle at. So it wasn't as, like, hard to digest.

I want to talk about divorce generally because there's such a stigmatization in our society of women who do get divorced. And I'm saying this as someone who's never been married, never had kids, but I've watched my mother go through this because my parents had a very, very public divorce. And I see in every single interview she does, they're trying to tie it back to my father or the divorce or pinning on questions around that. And I think there is such an onus we put on women in society when a marriage isn't working, to have the woman make it work and to make it, you know, get through or this idea that. That, you know, she has to be the person to fix it. So I'm curious how that, you know, have you faced backlash from getting a divorce? How do you think about that? And then you just talk me through more about the emotional processing of your past, you know, abusive relationship as well, after the divorce.

Yeah, divorce. It's so funny how stigmatized it is.

It's crazy.

Like, especially on women, it does it. It almost falls on the shoulders and they're like, how did you fail? And you're like, you can have a moment where two people just. My. My ex husband is the greatest man, truly. I am blessed to have ever had him in my life, truly. And I'm grateful that he's still a part of my life. Like, he's married now. He loves his privacy. So I always put a disclaimer like, guys, please respect his privacy whenever I talk about him because I would hate to have my, you know, like, business skyrocketed to, you know, every media, whatever, just because my partner is involved in social media. So the loveliest person. We got married very, very young. We also had a very different ideas for what we wanted in the future. He wanted kids very young, and I wasn't ready. I was also. We were dealing with. I had some health issues that we were dealing with. So there was just a lot going on there. And we just decided we. We are just supposed to be friends. Like, we aren't meant for each other romantically.

Do you regret the marriage? No.

No, not at all. Like, he taught me so much, and I'm so grateful. I got to see, like, the good in a man. Like, in New York, sometimes in the dating world, like you. You forget that good men exist. And he was such. He's such a good man. Like, he. We shared a lawyer through our whole divorce, I was on. We were on the same phone plan. That's crazy.

That is not a burnout piece of advice we're getting. People.

Like, we are so chill. We're both very similar people and we're like, we loved each other and we still do love each other in, like a very friend way. Like, he is a great person and why wouldn't I, like, why wouldn't we separate in. In a way that's kind to each other? And so, like, he left the divorce with what he came with, and I left the divorce with what I came with. And it was really easy. But still to this day, there will be articles that are like, I don't want to say his name for, you know, privacy reasons, but it'll say his name. Ex wife makes Forbes list. And it's like, why are we still assigning a woman's success to. I never even touched social media, like, very much, except for in the modeling world when I was married to him. And still they'll tie him into it, which is just crazy. So I understand the, the pressure, truly. They'll continue to try to tie to your ex for as long as you live, even if it's been seven years. It's insane. But then after that, I think I was lucky that I didn't blow up during the time of the divorce. Right? So a lot of people don't even know that I was married. I talk very openly about it, but unless you've seen a podcast or watched my long form videos, I have a couple on YouTube where I talk about processing divorce and loss, you wouldn't even know. So I was lucky in that. Almost like mainstream media that wasn't involved in my divorce. The same way a lot of influencers, when they rise and then they get a divorce, TMZ is involved and they're stirring up drama and they're trying to pit you against your ex. And, like, I'm very grateful that I wasn't in the public eye when I was going through my divorce. After you get a divorce, especially when you're married young, you don't really know what you're looking for in a relationship. And you fall into toxic cycles very, very easily because you almost like start needing somebody. You don't want to admit it, but you're like, like you were so used to having your best friend there that you almost like cling to anyone. And that's where I fell into an abusive relationship because somebody love bombed me. And he seemed like the perfect dream man that would rescue me after this divorce, and he didn't care that I was divorced and all this stuff. And then. Yeah, that's when the toxic cycle starts.

Well, you're such a successful woman now, and you've done it completely on your own. And something we've talked about with a lot of our guests is when you are so successful, it becomes increasingly harder to do date.

Very.

And so what has that looked like for you as you've navigated new relationships?

There's. There's almost like a challenge for men in. In your relationship when you're successful. And I never thought I would run into this, but men face the same type of, like, pressure as we do. It's just in a different way. Right. And men face the pressure to be, like, super successful. And I think when their woman is successful and sometimes in other people's eyes, even more successful than them, they almost feel judged for that. And I think it creates pressure in relationships when, like, their friends are like, oh, your girl's pain. Like, oh, your girl has a nicer place. Oh, your girl this. And so they feel pressure to be successful. And almost it causes strife in a relationship where, like, you almost butt heads career wise, which is the first time in my life I've ever dealt with that. But I also get it because men do have this, like, insane pressure to be successful. And women, for some reason, people don't expect us to be successful. So I've noticed that. That there's just a lot of pressure on men, and that creates a lot of strife in a relationship.

What's the craziest dating story you have?

Oh, man. I mean, like, I've even just posted with, like, men in the background. And people will be like, that was. He's dating this girl. Like, avoid him, Drew.

Watch out for Drew.

My girls will find anything. And I'm like, thank God they are looking out for me. Like, I'm. I'm very thrilled. But you also give up privacy when you do what I do for a living. But that's one of the sacrifices you make, right? Like, I get to do amazing things. I get to, like, go to the Oscars. Like, you have to give up something in order to get that.

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How did you end up going to the Oscars? The Met Gala? All of these opportunities? You definitely are very unique as a creator in the sense that I have seen you in the cultural zeitgeist so many times, over and over again in a way that's that is so impressive. What do you think is kind of that secret to landing those opportunities?

For me? It's so funny. All of this stuff in my career almost happened like randomly and by chance. I feel very lucky. The red carpets happened because originally I had been nominated for a Streamy, so I didn't know even what the Streamys were at the time. Cause I just started in social media and they're like the Oscars for social media. Kind of like the Webbies. They're very similar. So I was nominated, I went to the Streamys, and my ex boyfriend and I were there. We were just chilling at the bar. We'd lost to Mr. Beast, so we were like, hey, at least lots of the best, you know, the best in the game. And we're just drinking champagne and this guy comes up and he just starts hanging out with us. And his name was Jeremy. And we're like, this guy's cool. We just exchanged numbers, thought like, oh, cool. We made a friend, had no idea what he did. Four days before the Golden Globes two years ago, he texts me, Jeremy. And he's like, want to go to the Golden Globes? And I was like, Jeremy from the stream? He's like, am I getting scammed? Like, what is this? There's no way. And so of course I Call him. And I figure out that he works for Dick Clark Productions, who's the production company that puts on the Golden Globes. So it wasn't a scam. It was true. He invites me to the Globes. I fly out there. I get a dress from my friend Mark, who's done every dress that I've worn to every red carpet, fly to the Globes, stay at the hotel. And then the day of the Globes, I remember texting Jeremy, and I was like, oh, my gosh. When I was little, this was my dream to see this stuff. It was my dream to even just attend the Oscars in the far bleachers of the auditorium. I would apply to be a seat filler. I was in college. So I asked, I was like, can I take content here? Can I post content? And he said, as long as you're respectful of the celebrities and you, like, always make sure that, you know, their teams are cool with the videos and things like that, then you have free reign. And I think I filmed, like, 20 videos, posted them, and within the first day on Instagram alone, There was, like, 200 million views.

200 million.

And I think after, like, in the coming days on everything, it was like. Like a billion views. It was insane. So people just want to see, like. Like I did when I was little, just want to see what's going on at the red carpets. And then, because that did so well, I was then invited to the Grammys, People's Choice, the Oscars, then again the next year, Golden Globes, SAG Awards.

And how did the Met gala happen?

So the Met was actually. I never attended the Met. The Met, I was working as an E correspondent, so through YouTube. That's why don't sleep on YouTube. YouTube connects you with brands and partners. And E had reached out that they had a position at the Mark Hotel, which, if you're, like, a huge Met fan, like me, I'm, like, obsessed with the Met. It's like my Super Bowl. There are these different hotels around the Metropolitan Museum where people get ready. The Mark is one bunch of people wait outside, a bunch of news places report from there. So E was looking for a YouTuber to come, like, be kind of a side host at the Mark Hotel. And they had reached out to you, the correspondence. Exactly.

Okay.

Yeah. So I was there just, like, talking to all the celebrities before they left. Left then for the Met. So they leave outside. Those are those, like, really cool photos you see of, like, you know, Doja, when she wore, like, the bathrobe, like, that's where they have kind of their first look. A lot of them this past year were in big coats because they were trying to, like, cover their look. And then they reveal it at the Met, which is like five miles up the road.

I know that there was a controversy after the Met. You had made a video and the Mary Antoinette joke. So why did you decide to post the video? And then what did you think when people responded?

Yeah, that actually, like, first off, before I even get into it, it. I am forever sorry for what happened that day. And I am forever sorry for posting something with an audio that would ever make anyone feel less than. Make anyone feel like I was mocking a situation. Like, that was a very tense time, and I know we're still going through tense times, and so I want to be respectful of that first and foremost. Like, I am so sorry that that ever even went online. But the backstory is there was a trending audio that was in like, the top 10 trending list on TikTok, and I was wearing. It was like a French inspired outfit.

Because.

Because the theme for the Met that year was A Garden of Time, which is about these aristocrats that are, like, hiding in their house as, I guess the peasant folk are coming to kill them, and they're picking these flowers out of a garden to try to pause time to save them time, and eventually they run out of flowers, and eventually the townspeople get their revenge on these aristocrats. So we went with a very French couture look because. Because unfortunately in French history, we know there's a lot of abuse of power and things like that. So when we took a picture of the outfit on TikTok, you can take a picture and it'll, like, choose a sound. It came up with that sound. And so my hairstylist at the time was like, oh, my God, this is such a good sound. Like, this is from a movie. Like, it's from a chick flick. It's Kristen Dunst. And I was like, oh, slay. Like, let's go. Like, not knowing anything, which. Which I'm really glad that that happened because now I take so much more time in choosing the things that I post. And I really try to do my due diligence of, like, checking to make sure that, like, nothing is associated with the sounds that I'm choosing. But I filmed it really quick, like, outside of the Mark Hotel. The people who were standing behind me were just people waiting to go see celebrities, like, leave the hotel. And then you see me posting with this sound. It was just very tone deaf. And it came across in the completely wrong way than I ever anticipated. I never even knew that that phrase was associated with anything. Like, I went to that small church school, and trust me, we were not learning about, like, French history. We were learning, like, biblical stuff. So I just, I felt awful. I handled it in probably not a great way because I was very, like, frantic. I didn't know what to say. And I still sometimes don't know what to say because I feel so bad that I ever made people feel like I'd make fun of them in a time like that, or that I'd poke fun at something like that. Like, truly, I, I, I will be forever sorry for that.

Two things that I love that you did there, it sounds like you're a very emotionally aware person. You, first of all, you apologize, you take complete accountability without excuses. And then, number two, I love that you talk about how it's adapting your process going forward. And I think that that's something we can all learn. Taking accountability is hard. So I like that you did that and then talked about how you adapt kind of going forward.

So that's what I am curious about is I think for content creators, it is hard because you have such a big platform. There's so much going on in the world constantly that your fans probably, probably want you to speak about certain topics. And so how is that something that you've dealt with as your career has evolved?

Oh, man. That one, I think, is the. It's actually one of the hardest elements because, number one, I do, I do comedy. So I want my page to be a place where people can escape kind of that negative, like, news cycle, which is very real. Like, the negative news cycle is real people's lives, like, real people dying. And so it's hard to ignore, ignore, and it shouldn't be ignored. And I think that that's something I struggled with originally was like, I want to ignore it. Like, I want my place to, you know, my page to be happy all the time, all the time. But, like, you have to, you have to talk about those things. You don't have to talk about it all the time, but you need to just be a normal person. And I think, like, a lot of the times when you're first starting out, people get in your head and they almost like, scare you away from your voice because they're like, what if people disagree? What if, you know, people come out and say this and this and this, but, like, like, I grew my page just as me being me, and so I have to be me in everything, including, like, what I stand for. And so now I speak to my audience like I would speak to my friends. And I'm like, listen, like, what was going on with, with the ICE situation? And, like, no matter what side you are on the political aisle, like, it's hard to watch families being ripped apart, and it's hard to watch kids cry, and it's hard to watch people wonder where their father is. And, like, you can talk about that, you know, And I think I was scared to talk about that for fear of upsetting people, but now I'm like, you know what? That made me sad. So I'm gonna tell my community because I hope that somebody else who's feeling that way can then identify that, like, oh, other people are also sad or scared or worried. And then I posted a video a couple weeks ago because I didn't know what to do. I was like, what should I do? And I asked my community. I was like, do you want me to post funny videos? Do you want me to post resources? Do you want me to post a combo? Like, what do you need from me at this time? Because, like, they gave me my platform and I owe it to them to be posting the things that people want during that time. And so I think it's just being honest and raw. What did they say? They said a mix. Like, a lot of people said comedy. They said, I want your page to be an escape. A lot of people said, you know, use your stories to post things or occasionally post a video just talking to us, like, the same way I did in the last video. And it almost feels nice to, like, like, talk to people. Like, people in the world of, like, PR and like, all these things that you have to do. It's been nice to just talk to my community.

That's such a good idea. You just ask them, what do you want me to post? And then you're able to do that. What advice would you give to other people who are starting out in their content creation journey to be able to hone in, to understand what they should talk about and how they should find their voice?

Ask your community. Truly, like, I. I feel like that's something that a lot of people don't do. That I'm glad that I did. Like, ask your people. Really get to know your community. That' why YouTube is so sluffed on. Like, you've got long form there where you can really talk to people. Like, I started filming my first long forms, just me sitting on the couch talking about my divorce, because I was processing my divorce. And, like, the Way I process is almost by yapping about it. So I just sat on the couch, filmed myself, and then like edited it on imovie. But you really find your community there and you can really like talk to people and almost find your voice through them. But also trial and error. Like, play around content is fun. It's not supposed to be scary and tough. Like, although there are some sides of it that are tough, like navigating cultural and social issues or like navigating hate comments, that's always going to be hard. But content's fun. Like, I feel very blessed that I get to do it because it's so much fun. So like play around with it. Like really try all the craziest things you've thought of all the weirdest ideas. Like, play around in your community will help you hone in on your voice.

I know so many people who have huge audiences, huge followings, and they struggle with the monetization piece of not knowing, okay, I have a community. What does that look like from a business perspective? How do I make money and sustain myself? So what advice would you give to.

People like that for me, I think first and foremost, try to sustain just your everyday costs with ad revenue. Like, you don't want to be the content creator that has to consistently look for like a branded content deal in order to make money or you're going to eventually sign on to branded content deals that aren't authentic. You know what I mean? If you're constantly chasing that and you're like, I have to pay my rent, like I need to sign something, make sure that you add that ad revenue that's just like consistently coming in so that you're not just pulling off of these like one off brand deals that eventually you could, you know, be working for a product that you don't actually believe in. And we never want to be be in that side of content. Um, so really invest in like platforms like YouTube and Instagram that are monetizing, like truly they are going to be your best friend. You can make so much, much just like income coming in every single month off of never having to do a piece of branded content off of just your normal content, your comedy content, you talking. It could be podcasting if we anything. So really, really, really like invest in those platforms that give you that ad revenue so that you're not just looking for every branded content piece that like comes your way.

And then what does it look like of if you look at the estimated like $6 million you made?

Yeah.

If you were to break that down what percentage is, is the ad revenue? What percentage is the brand deals? Walk us through. What is your business empire?

Oh man, the brand deals I'd say are a big chunk of it because you sign like long term deals with your branded partners and you have certain posts throughout like the year that you post with them. So I'll sign like a few long term deals, but the ad revenue is probably over a million. Just ad revenue. So that's just the stuff coming from like YouTube. So like you can make really, really good money just off of that.

That is shocking. I did not know that. Oh my God.

Like, same with Snapchat. Like Snapchat, there was a time where you can make $25,000 from one video, one 10 second video. And that can still happen on YouTube. Like one of my most viral shorts. It's like a video that's like 20 seconds long has made me like $20,000. Same with Instagram. Instagram's bonus program, they're like starting it out, which I'm very thankful that because content creators are scared of, you know, like investing their time and energy into this if they're not going to make money. And these, these accounts, like meta YouTube, they make so much ad money. So like, it's nice when they give you a cut. YouTube gives more of a cut to the creators than to themselves. That's why a lot of people love YouTube. But invest in these, like on Instagram, in the bonus program, on the views, on just like reels, if you get like, I think like 10 million and up views, you get like a thousand dollars a video. I mean these are 10 second videos. So like don't, don't sleep on these programs. Truly don't sleep on these programs because like, you don't need to be reaching out to every single brand. Like you can really get that money in ad revenue.

You have great financial acumen. I love that. You know all these numbers, you're connecting them together and then what does like an ad deal look like? What, how do you make money from a brand deal? What does that typically look like?

Yeah, it's just like you work with a brand. There are rates that I don't even know how they're calculated. I feel like my manager can answer more. There's like eight industry standard contracts that you usually sign with these like big corporations that they, they set the rate. So it's like they know with, you know, your engagement with this.

What's a typical ballpark?

It completely depends, really.

Okay.

It really completely depends. Like I'll work with people Sometimes just because I really like, like, I like their product. Like, there are certain times that I'll work for a company almost for free because I really, I like what they do. Or it's just a natural organic thing. Like, I love Neutrogena makeup wipes. I, I, I don't think I've done a brand deal for Neutrogena makeup wipes, but I use them in so much of my content 247 because I use them. So it's like those are the deals where you'll sign on to like a long term partnership. And that's usually set by those companies. They're such big companies that they have these standardized rates. So usually managers set those. Or if you're big enough, like, you work through these creator agencies that set the rates. And like, I'm never a part of that negotiation. So I actually have no idea, like, how they calculate it.

Do you go out and pitch yourself for a brand deal?

That's why it' so important to have a manager that's hungry and fights for you. Because, like, her name's Hailey. That's why we started working.

I'm like, we need to interview you next year.

She's amazing. But like, if I film a video in a Target just because, like, I'm always in a Target, sometimes she'll send it to Target and be like, hey, guys, Haley filmed this video in a Target. And like, that's where you want to have a manager that believes in you and fights for you. Because, like, she believes that, you know, if I really like a product that me talking about it will hopefully make other girls want to buy the product. Because I like the product. You know, I hope that that's the way it is. She'll also receive like, inbound. A lot of companies will contact managers through Instagram, through YouTube, through just their management, and ask like, hey, is Hayley interested in working with us? Yeah, so it's both.

So you need a hungry manager.

You need a hungry manager because there's so, there's just so many content creators out there. And I think we're inundated too, with like, ads. There's just so much out there. So being really selective and finding like a manager that fights for you and is like authentic in the brand deals that you choose is really important.

Important. Over time, as you've been getting all these brand deals and now are named like one of Forbes top creators, what are the email hacks that you've learned that we can give to our audience?

Okay, I'm gonna credit my manager Because I do not know any of the email hacks. She is a monster on email. I am horrible at email. So, like, she handles.

I feel like it's a dream team of the two Haleys, like, coming together.

It's perfect. It's like, Haley squared. I'm like, ooh. But no, for her, she will usually use, like, pieces of content that I've filmed organically and send them to brands. So, like, like, I was talking about with Neutrogena, right? Like, I use the makeup wipes in everything in you're. If I'm taking off makeup or using makeup, you're probably going to see a Neutrogena makeup wipe. She'll take that video or a collection of videos, send it to Neutrogena, be like, Haley Bailey times Neutrogena. And we'll be like, hey, you know, she filmed these. They performed really well. This is. She really loves the brand. Like, let's set a call. Let's. Let's do something. And here's why, like, her views are doing this or like, she's going to the Oscars or she's going to be at the Golden Globes soon. Like, this would be a good time to capitalize on. On, like, red carpet content. Or she keeps it short, but she'll use a video that I already have posted that's organic and send it to the brand.

And your audience then appreciates that because they're like, oh, I heard her talk about Neutrogena last week. Now she has a brand partnership with them. But I don't think it's an ad because she already was talking about it.

Yeah, you always, like, authenticity is everything. Online especially, I think when you're talking to women, we can sniff out, like, inauthentic really, really fast. And I think Gen Z and Gen out, especially in the digital space, are really, really good at sniffing that out because, like, they've seen ads their entire life and they're like, ew, no swipe. So, like, staying authentic in your brand partners is so important. Like, do you turn around just big deals constantly. If it's something that, like, I don't use. I have a lot of young followers, and my biggest fear is ever that there is a young girl who, like, saved up money to buy something that I advertised, and then it's a piece of garbage. Like, I owe that to her to not do that to her. You know what I mean? The only reason I have my platform is because of young women like her. So I owe. I, like, owe that to them to never advertise something that I do not use and that I would not spend my own money on.

I really respect that. That's awesome. And something I wanted to circle back to that you said, I thought was really interesting is that you said my revenue target was 50,000. Because after taxes, after all these deductions, then that's how much I'm left with. You make this money on paper, but then there's all these things that are subtracted from it. What does that look like for creators? Like, the typical costs.

Whoa. Taxes are high. Wow. Oh, my gosh. And like, it's. You don't even realize because I was used to like a salary position in my old jobs. Right. When you're paid salary, it gets deducted right away out of your. Out of your paycheck. Like, you don't even have to think about it. And then at the end of the year, you know, I wasn't making, I'd say more than 75,000 a year. So I was getting money back. I had no idea. You have to pay in. So for me, I pay quarter that just because of the amount of money you make. You'd hate to like, have to pay like $4 million in at the end of the year. But you anticipate 60% of your money is going to go to taxes. 60% living in New York City. Yeah, yeah. It's like you have state tax, which I believe our state is one of the highest.

Yeah.

If not the. I think California and then New York also, like, at the same time. Like, I, I want to pay my fair share.

And then what about. Because there's the management fee deduction.

Management. Yeah, it's anywhere. I think industry standard film is 10 up to. I think it' up to 25 in digital. It just completely depends on your manager and the deal that you have. I know people that are at 10, I know people at 15, I know people at 20 and 25. I'd say it just completely depends on your relationship. But yeah, the management gets a cut as well. But they deserve a cut. Like my management hustles. So she does. She deserves what she takes. And then you also have the cost. Like a lot of content creators like Darman. Right. Have like studios of people that film. For me, it's just me and my phone. Like, I have an assistant that's one of my best friends. She actually worked as an executive assistant before she worked for me. And when she quit that job, I was like, oh, we're already friends. Like, I really need help. I'm drowning. Can you help me. And so she helps, like, with my dogs and my Google Calendar. But after that, everything is just me.

And what would you say for someone who's trying to build, like, their platform as, you know, even like a founder, a writer, a designer or creative, what's the first thing that they should invest time into? Is it just banging out content? Is it finding that manager? Is it finding the right team? What would you say is the first kick point that they need to start at?

Finding your voice is good. You can't build a business off of something that doesn't exist, right? So, like, you need to find your voice because your voice is your business. So comedy has always been the way that I've dealt with trauma or, like, with anything hard in my life. I'm the I'm a dark joke kind of person. Like, when bad things happen. Like, you know, my background is my dog who died two years ago, ripped my heart from my chest. Like, one of the hardest things I've gone through. She's my background on my phone. And when people are like, oh, is that your dog? I'm like, yeah, she's dead. Like, it just. Humor just helps me process. And, like, that's why I was able to find my voice so quickly because I was going through a lot of, like, really tough stuff. And I found a community of women online that were like, you're funny and you matter and you're cool and we really like you. And that helped me find my voice really fast. But everyone, everyone's different. Some people, it's just like, setting up a phone and, like, doing a get ready with me and, like, talking and just, like, getting it out. Like, Katie Fang, like, she just. She cried while doing her makeup, getting ready for work, and that's what catapulted her to where she is now. So, like, everyone's moment is different, but, like, really just, like, find what makes you happy.

What's next for you? You've done so much. I mean, you've literally gone from zero to a hundred overnight. You're still doing so much yourself. When you look at the next five, 10 years, what are your other biggest goals?

Ooh, I love content so much. So, like, there's a lot of people that use content to, like, jump off to write a book or to, like, go be in movies or to, like, start a podcast or, you know, whatever it is. I love content. So, like, if I did this forever, I would be very happy. Like, I truly love, like, brain rot, like, gutter Internet. I love it. I love it so much. I love being in the trenches. But for me, I also, I love traditional media because I was so obsessed with Hollywood growing up and like, the award shows and like, the reason I'm so excited to be on those carpets is because that was like my dream dream. Like, I would have cut off my arm and given it to somebody if I could go to the Oscars. Like, it was my ultimate dream to be a part of like or just even a fly on the wall in Hollywood. So I also really love humanizing Hollywood because I've gotten the chance to meet so many amazing people like, that are a listers that are just as confused how they're famous as like anyone else would be. And they're such real people. And I feel like because of like PR teams and like, you know, this screen in front of them that you don't get a chance to see that they're real people. So I'd love to do something like a marriage between the digital world and Hollywood that like, humanizes Hollywood because, like, for so long I think they've dehumanized themselves as being like elite and like untouchable and like, so many of them are so cool and like, I wish people saw that. So I would love to do more with like getting a listers to do like digital sketches. It's so fun seeing like your favorite a list celebrity like an Olivia Rodrigo doing like an interview Internet trend. It's just like, it's fun. It's like a marriage of two worlds and it makes us feel closer as people. Like we're not as far separated.

Something I've felt like has become a lot more popular is creators also taking equity in their brand deals and doing stuff like that or starting their own brands. How do you view the landscape through that lens?

Oh, I think that creator led brands are going to be like the future. You're already seeing it with like prime and with lunch, like the lunch lunch. The thing with Mr. Beast Lunch Lee Feastables. Yeah, like all of these, like again here, like unwell. I mean, you're just seeing so many of these brands. For me, I. I never want to sell something that like, somebody would be mad that they wasted their money on. So for me, like, I, before I ever like released a brand, I would have to like, really, like, think about it and like, it would probably have to be something that's like $3 because I feel uncomfortable selling anything for more than that. But yeah, I think that there's a of lot, lot of space to explore there and equity deals. You saw it with Poppy. I mean Alex, Earl and Poppy, like these companies are being acquired for a lot of money. So there's so much there to play around in. It's just you can't release something that feels in like inauthentic.

Then final pieces of advice that you would want to leave our audience with from everything you've learned over the last few years.

Oh man.

If I can do it, you can do it. Like seriously, I had so much self doubt in this. I, I truly, after I got divorced and when I was about to move out of my apartment that I'm now living in, which is crazy, I felt like very rock bottom. Like I felt very like I failed at life. Like I'm going to move home, I'm divorced, I don't have a career. And all of that changed in a second. And like I was so low in that moment. And then it took other people literally just believing in me and, and like women commenting like, girl, you're funny. Or like, or like, wow, I really like her vibe. And like your life can change in a second if you just like believe in it and let it and like let, let it guide you. I don't know, it's hard to explain but like trust your gut and really follow like what you feel like you need to go do. Cause I probably would have never been here if I didn't like risk it all on a really big out there dream of mine.

Put it on.

So go for it. Yeah, go for it. Trust me, go for it.

Thank you so much for coming on the burnout. Of course.

Thanks for having me.

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